19 Nov.- Hisar| Keyword planning is planning and researching, industry-specific terms and phrases that are driving traffic to search engine results pages. This is the first step in search engine optimization (SEO) for any website. Ms. Radhika Goyal, a student of HiDM under the guidance of her mentor Er. Manmohan Singla (Director-HiDM) conducted a seminar on Keyword Planning on Nov. 18, 2021.

She explained, “The goal of keyword research is to discover words and phrases that people are looking for on Google and other major search engines. These phrases are associated with your website’s products and services. Take the time to understand your audience and the questions they’re asking, adding those words in your content, is a big part of keyword research. There are various types of keywords and Keyword planning tools that every SEO expert should know while formulating SEO strategies.

Digital Marketing Seminar fest 2021 is a part of HiDM’s SAP section, where SAP stands for Student Activities and Programs. The seminar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the seminar Fest 2021, students are presenting different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla. Earlier, The seminar on SEO techniques was conducted by Vanshika Bansal.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.