Search Engine Optimization (SEO) is an important digital marketing tool. SEO consists of several components, and understanding what they are and how they work is crucial to comprehend why SEO is so vital. Ms. Vanshika Bansal, a student of HiDM under the guidance of her mentor Er. Manmohan Singla (Director-HiDM) conducted a seminar on SEO Techniques on Nov. 15, 2021.

She explained, “SEO is important because it increases the visibility of your website, which means more visitors and opportunities to convert prospects into customers. SEO has two types: On-Page and Off-Page Optimization and both optimization techniques are vital for ranking any website on SERP.  Keyword planning, URL optimization, image optimization, meta title & meta description, backlinking, are some of the SEO Techniques that every digital marketer should follow.

Digital Marketing Seminar fest 2021 is a part of HiDM’s SAP section, where SAP stands for Student Activities and Programs. The seminar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the seminar Fest 2021, students are presenting different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.