A seminar titled “Understanding Challenges, Trends, and Gaps in SEO and Website Optimization Practices” took place at the Hisar Institute of Digital Marketing (HIDM) as part of its ongoing 1.5-month digital marketing seminar fest, held every six months. It is held under the Student Activity & Program (SAP), an initiative ‘by the students, for the students’ that offers a platform for learners to demonstrate their knowledge and expertise on various industry-related topics.

Muskan Sheoran, a student at HIDM, presented a seminar on ‘Understanding Challenges, Trends, and Gaps in SEO and Website Optimization Practices’. The seminar was informative, covering several aspects of Search Engine Optimisation, with Muskan thoroughly explaining the following key points:

1. Current challenges in SEO, 
2. Trends in SEO practices, 
3. Common pitfalls in SEO practices, 
4. Emerging technologies that affect SEO, and 
5. How to build an effective SEO team. 

The seminar offered deep insights into the challenges, trends, and gaps in SEO and website optimization practices, with each topic thoroughly explored. This allows attendees to gain a comprehensive understanding of the current state of SEO and how emerging trends, such as the role of AI, are shaping the future of digital marketing.

Reflecting on Muskan’s presentation, Er. Manmohan Singla, the founder of HIDM, expressed his pride in her achievements. ‘Her in-depth analysis of SEO practices and optimization trends showcases the high standards of education we aim to uphold at HIDM. Her ability to simplify intricate topics underscores the essence of our teaching approach.’

This seminar is a part of the institute’s ongoing efforts to promote student engagement in real-world topics, fostering an environment of learning, collaboration, and innovation.

Er Manmohan Singla, the Mentor and Digital Marketing Trainer at HIDM, is among India’s leading digital marketing professionals and is committed to equipping students for the changing corporate landscape. If you wish to build a successful career in digital marketing, consider joining the Hisar Institute of Digital Marketing (HIDM) for top-notch education and practical experience.