In the ongoing Digital Marketing Seminar fest 2022, the fifth seminar was held on methods to generate traffic on the website for Google Ranking on March 23, 2022.

The seminar was hosted by HiDM’s student Nancy Bansal under the guidance of her mentor Er. Manmohan Singla (Director- HiDM). Every business website needs traffic to grow. The optimization technique that is used to generate traffic on a website is known as off-page optimization. And the ways through which traffic can be generated are guest blogging, image submission, group sharing, social bookmarking, link submission, web posting. These techniques were all explained by Nancy. Apart from this, some SEO tools like semrush, ahrefs was also discussed.

HiDM’s Digital Marketing seminar fest 2022 is an activity that comes under SAP (Student Activities and Programs). Every year, HiDM hosts a seminar fest or webinar fest as per the situation to provide professional experience and exposure to budding digital marketing professionals. The students who are learning advanced digital marketing courses at HiDM have to present seminars on digital marketing topics. Er. Manmohan Singla, the Director, mentor, and Digital Marketing Trainer at HiDM is training young minds about digital marketing and its modules.