Netflix is now one of the biggest online platforms for streaming movies and web series. The craze for the online web series has just begun and it will be at a peak in a few years.

Last year the estimate total subscribers of Netflix in India were 1.5 million. Netflix goal is to gain 100 million subscribers in India and it is now way behind to the goal. The main reason for the low subscribers is the cost of Netflix basic plan which is Rs. 499. This is the lowest priced plan for Netflix in India. In order to increase subscribers now, Netflix has launched its new plan for mobile users because more than 85% of internet users in India are on mobile.

Now Netflix wants to target mobile users. For this Netflix has launched a plan of Rs.199. It is a mobile plan because it will be available at SD Resolution but it can watchable on mobile phones.

According to company, “We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU is low (below $5). We will continue to learn more after the launch of this plan”. The Netflix send this message to its shareholders.

Netflix India tweet on Twitter