On Friday, BJYU’S’- India’s largest Edtech decacorn company, announced that it has appointed football legend Lionel Messi as the global brand ambassador for its social impact, Education for All.

Argentina captain Lionel Messi, one of the biggest stars in world football has teamed up with BYJU’S to promote the cause of equitable education across the world. Messi’s signing with Byju’s come ahead of the 2022 FIFA World Cup, in which BJYU is counted as an official sponsor. Lionel also runs his non-profit organization, the Leo Messi Foundation, which is involved in areas such as health, education, and sports.

Seeing their success, Divya Gokulnath, CO-Founder of BJYU’S said we are very happy and proud to have Lionel Messi as our Global Brand Ambassador. He is a generation-after-generation genius whose pursuit of excellence, humility, etc. is deeply ingrained with the brand values ​​of BJYU’S. Education for All currently aims to create approx 5.5 million children. Gokulnath said, “It should come as no surprise that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions to fulfill their dreams and learn better”.

Messi having around 450 million followers on social media, on partnering with Byju’s said, “I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes live, and BYJU’S has transformed the career paths of millions of students worldwide.”