Yoga studio

How to open a Yoga studio? : Yoga Awareness

3 years ago

As people started becoming more conscious about their appearance, we can easily see a hike in the amount of money they spend to enhance the way they look.

The two major segments related to the beauty market are

1.Makeup

2.Wellness services

As the makeup industry depends mainly upon the choice of customers to opt for high-end or low-end products. In the line of wellness services, today’s trend is holistic wellbeing.

The market of beauty and wellness valued up to INR 901.07 Bn in 2018 and will reach INR2463.49 Bn in 2024 according to the forecast. 

Yoga positions it well in holistic wellbeing services and has a great moneymaking potential too.

So, If you have made up your mind in investing in a good yoga studio then you are in the right place. Here I discourse about what it takes to start your yoga studio and make it successful in just one go.

Create a business plan

The selection of suitable locations to the unforeseen cost of renovation, all fall under a smartly prepared business plan.

Writing a business plan may be less intimidating than it seems. There are many books and online assistance to guide you through “ how to start? ” question. Indeed while you’ll want to tailor your plan you have to incorporate large no of factors.

Market analysis

Detailed analysis of the market includes the analysis of existing yoga studios in your area and what strategy they follow to grow their reach. Your market strategy comes under the market analysis of your area. In the case of yoga studios, you can mark for a particular type of audience or a particular type of yoga if needed. It depends upon the real-time demands of the market.

Estimates

Estimates costs decide the commitment of dollars you need to have before setting up the yoga studio. Estimates of the startup cost, revenues, expenses including the cost of toilet paper, mats, tissues, candles, curtains, plants, and other add-ups falls under it. Estimates in any business are very personal and make you foresee if you need to get help so you don’t risk burning out your staff later. 

Selecting your niche makes you stand out

If you are a specialized yoga teacher, you can promote the type of yoga you practice. Offering yoga with a particular niche targets a specific audience and builds trust among them, regarding joining your studio, for their determined state of mind. According to a survey, when you present a particular type of yoga in your class, the chances of succeeding grows, as the students already know what to expect after joining you, or what the class will lead them to. 

How long does it take to be a yoga teacher?

If you are someone who is planning for a yoga teacher training course and then start your studio then you need to have an idea of the amount of time it may require. There will be a lot of studios and classes that offer a 200-hour yoga teacher training for beginners.

The average time to complete any yoga teacher training course is from five to six months.

Yoga class vector flat cartoon illustration. People are sitting in lotus position on floor. Young women and men practicing yoga exercise and meditation with instructor in modern studio

As a rule of thumb starting with a traditional hatha yoga is a good idea. You can google the yoga teacher training courses available in your area, but make sure to go through the terms and conditions, the certification they provide, the value of the certification in the market, and the placements, must be the key factors before joining any yoga teacher training program.

Due to the pandemic, you can also opt for online yoga teacher training courses for now. The benefits of online teacher training courses are

  • Cost-effective in terms of the amount you spend to reach the class.
  • You can choose your teacher depending upon the experience and quality of the work without giving a thought to the accessibility of the studio.

Naming your baby

Consequences of copying name

The next step is to choose the name of your yoga studio. It might prove a crazy minefield if the name you choose is already employed by someone else. If you adopt a name and use it as a trademark or a service symbol and it’s already in use then, you could be forced to change it, and very likely pay monetary damages.

Signs a trademark attorney 

The steer to keep yourself clear of any problem is to contact a trademark attorney as soon as you hit upon a name that really sings. If you can’t afford the attorney, you can visit domain name sites to check for the already available names. If you don’t detect anything and no one has registered a domain name that you desire for you can move to the next step.

License permits

Before setting up your studio you must acquire some specific permits or licenses required to set up a studio in the area you are looking for. It is essential to have a service tax registration in your document processes. 

Location of the yoga studio

In the real state, location is everything. In the case of a yoga studio, you can make it work almost anywhere as long as you’re clear about the way you are representing it. According to the thumb rule, you can stick to the most centralized location you can find and make yourself available to potential students.

Space 

Leasing a building will be your biggest startup cost in the case of a yoga studio. You must assess the space you will need per student and exactly where, as it makes sense to open the doors. Make sure the space is light-filled, and have enough room to make it easy for the teacher to walk through the class.

Although, there is a thumb rule of keeping roughly 21 square feet for each practitioner.

Urban yoga studio

You can keep a couple of things in mind if you are thinking of an urban yoga studio. First is, marketing will be easier but making parking available to your students not. Urban business is 70% based on the word of mouth

Position of the windows

Some yoga studios make sure to have a south-facing window that allows the sun to enter and keeps everything bright. It is best to have natural lights in the studios like these.

Attract and retain students 

Have you ever like entering a studio that smells like a wet dog? Close competitions make it hard for you to attract and retain students. To retain students, you must take care of the basics such as the ambiance you create with infrastructure and placements of plants (mind the space you calculated for each student). You must take care of the washroom amenities, room fresheners, mirrors, etc for the students.

Develop your personality

As a practitioner, you probably have recognized that your personality is the biggest predictor of whether or not you will be successful in this progressively competitive yoga industry.

It is going to be your business, and you can design in the way you want to consider the personal lifestyle goals.

Your personality not only retains students but also works as a great marketing strategy in yoga business thing. Marketing your studio in the right way allows you to develop your business in no time. Your personality and attitude towards yoga create trust among your students which promotes mouth to mouth promotion. You can even try to do some traditional marketing by placing ads of your experience (if any) or some before-after images of your students (if they allow) or you can choose yourself to show that before-after transformation. You can also opt for some pamphlets distribution in your locality or if your expenses allow, you can place yourself on the radio or television.  

Use social media platforms

Nowadays social media pawed its way in every aspect of our lives. From Early morning affirmations to how to improve sleep quality blogs are available just a click away. It not only acts as a key influencer to the audience but also supplies the opportunity to establish your business on such a large scale effortlessly. Reaching such a large community of people has never been so easy in the history of mankind before. So,  why not you make most out of this, you can use various platforms such as Facebook, Twitter, Instagram, Snapchat, Google plus, etc, or you can design your website to allow the audience to have a peek into your classes, the ambiance, or the amount of class strength you possess. 

Developing an application

If your budget allows, you can also develop an application after some time to motivate your ex-students to do yoga even after their subscription period, or the app may be used to give some diet recipe,  free yoga sessions,  general yoga sequence, such as sun salutation, for the friends and family members of your students. It depends upon how you want to frame your personality among the audience. It is seen that when you provide some free but genuinely authentic material to your audience they tend to move to your paid classes much easier to know more about the quality you offer in the paid version.

So, here we complete our part of sharing with you, to help you open your yoga studio and contribute to generate yoga awareness. I would love to read your experiences of your studio, what problems you have faced, how is it going, you can also share the location of your studio in the comment section below to help our readers to connect you. See you there! 

Deepshikha Gupta

Leave a Reply

Your email address will not be published. Required fields are marked *