To reduce the Digital Gap and to motivate the underprivileged community children, Amazon India announced accessibility of digital devices for poor students, thus to empower them for a brighter future. The company announced the launch of ‘Delivering Smiles’ initiative, alongside the Amazon Great Indian Festival 2021 which will enable customers to experience the joy of giving and participate in the company’s objective.  

Under the initiative, Amazon will directly provide 20,000 digital devices to underprivileged young people, in partnership with over 150 large and small non-profit organizations, impacting over 1lakh students across India. Also, customers are encouraged to either contribute in cash on Amazon Pay or give their old mobile phones that will be refurbished and distributed to provide digital learning devices for young people.

 “The COVID-19 pandemic has brought to focus the stark digital divide, not only in the field of education but also in access to essential services. Amongst the most adversely affected are young people from marginalized communities. Together with our customers, employees and partners, we aim to bridge the gap by enabling young people with digital devices for continued access to online education and essential services for their families. This is also our way to bring more smiles and add to the festive cheer of Amazon’s Great Indian Festival across the length and breadth of the country,” said Manish Tiwary, Vice President, Amazon India

Through the Delivering Smiles initiative, Amazon India will directly give, and facilitate contribution of digital devices among students and young people from marginalized communities, and aim to contribute to the digitization goals of India.