Amazon announced the launch of Fire TV Cube in India, the hands-free, Alexa-enabled Fire TV experience, at INR 12,999. The new Fire TV Cube device has the capabilities of Amazon’s best-selling line of Fire TV streaming media players with the Alexa features. 

In the official blog, Parag Gupta, Head of Amazon Devices, India mentioned “We have combined the far-field voice technology of Echo devices with the much-loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment.”

Users can watch their favorites from Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, and others and also tune to live TV channels with cable or set-top box providers.

Amazon Fire TV Device works on an ultra-powerful Hexa-core processor, to deliver a fast, fluid experience, with instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second. The all-new Fire TV Cube provides cutting edge far-field voice recognition with eight microphones and advanced beamforming technology to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request when placed next to your TV.

The all-new Amazon Fire TV device is available in India at INR 12,999 starting today on Amazon.in and select Croma and Reliance outlets.