How email-marketing works in growing the customer base and how bulk e-mails can be sent at once, are some of the doubts that a digital marketer can have in his/her mind. These all doubts were cleared by Rahul Verma, a student of Hisar Institute of Digital Marketing in a seminar held at HiDM yesterday.

The seminar was conducted under the guidance of Er Manmohan Singla, Director HiDM. The seminar on Email-marketing gave the highlights on the basics of Email-Marketing, the various tools used in email, and how lead conversion can occur through email marketing was explained.