Instagram homescreen redesign

Instagram Update: Now Reels and shop button on Homescreen

6 months ago

Instagram has announced some big changes on its home screen, it has brought Reels Tab and Shop Tab in focus.

The redesigning of the Reels tab on the home screen is given by focusing on young people and creators because they’re trendsetters. Launched only a few months back, Reels has become the first choice of content creators to engage with the world. Also, the world has seen an incredible amount of shopping move online, Shop tab is given on the home screen. Now it is easy for shoppers to find personalized recommendations, shoppable videos, new product collections, editors’ picks curated by the @shop channel, and more.

Instagram mentioned in a blog, we don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. We’re excited about the new design and believe it gives the app a much-needed refresh while staying true to our core value of simplicity. We’ll continue listening to your feedback so we can keep improving Instagram for you.

Seema Jain

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