Webinar Fest 2021: Linkedin marketing builds a network to kickstart brand awareness by connecting with potential audience: Madhvi Khetan
1 year ago
Linkedin is one of the best B2B tools to generate leads for the business and the right strategy can help boost brand awareness.
In the webinar fest 2021, organized by HiDM- Hisar Institute of Digital Marketing, the tenth webinar was conducted on Linkedin Marketing by Dr. Madhvi Khetan under the guidance of Er. Manmohan Singla, Director HiDM.
The webinar on Linkedin Marketing gave insights about basics of social media marketing, different platforms of social media marketing, about LinkedIn, how to set up a LinkedIn account, the types of ads LinkedIn offers to boost the business sales, use of hashtags, measuring LinkedIn performance and many more topics. Dr. Khetan further elaborated that “A planned LinkedIn company strategy can help raise brand awareness, boost website traffic, attract quality leads, and even position you as an industry leader. However, promoting the brand on LinkedIn needs proper planning and strategy.
The ongoing webinar fest 2021 is a part of HiDM’s SAP (Student Activities and Programs) section where students are given chance to perform to enhance their professional skills to meet future job requirements. HiDM students who have completed the digital marketing course from Hisar Institute of Digital Marketing are presenting webinars on different digital marketing topics.
Why Digital Marketing is Important?
Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online.