The new technology and innovation has boost up the media industry and explored distinct opportunities in the field. It also transformed the meaning of mass communication. 

What is Mass communication?

Mass Communication is an exchange of information through mass media to a large extent of people at the same time without any hurdle. 

Today, mass communication is all around us, or you can say we are all around mass communication. Mass communication has brought up the whole world at our fingertips. We see different types of ads on T.V., pop-ups at the time of browsing, hoardings while driving on the road, etc. these all are the medium of mass communication. This different medium falls under different categories of mass communication. Let’s see what are the types of mass communication?

5 Types of Mass Communication –

1. Print Media

2. Electronic Media

3. Advertising

4. Public Relation

5. Digital Media or New Media

MASS COMMUNICATION TYPES

Print media – Print media is the most conventional form of Mass Communication. It consists of a platform that mainly uses written communication like newspapers, magazines, journals, publications, books, novels, and comics. Print media is recommended since ancient times. In today’s digital age, somewhere print media has lost its identity as newspapers are going online and providing information to the people at their screens.

Electronic media – Electronic media refers to the use of electronic devices like radio, television, smartphones to distribute news, entertainment, and information.

•  Through radio, a message transfers in the form of electromagnetic signals to a large extent of people over long distances. It is a traditional form of mass communication that was earlier used for announcements, broadcasting music, and entertainment conversational programs. But in the digital world, now radio channels are promoted as online channels and they only work on the determined frequency. 

    •Television spreads messages in the form of audio-visual aspects of communication. With the digital age, film industry and the T.V. industry is growing fast and career opportunities are also increasing in it.

Advertising – Advertising method is used to promote products, services, social messages, and commercial messages. Advertising includes two types of media such as outdoor media and transit media.

•  Outdoor media refers to the still advertisement which remains in one position, but it can be seen by people roaming around there. For example, posters, banners, hoardings, etc.

•       Transit advertisement is done by using transport vehicles like buses, rails, auto-rickshaw, metros, etc. Companies post their product’s posters on them so that consumers can see it.

Public Relations – When there are release and spread of information between an organization and public, it is called Public relations. The public relations officer conveys the message about the company and its product in the market. Public relations help to build brand image, product image, and company image.

Digital Media or New Media – Digital media or new media is the most trending source of mass communication. It provides quick information to a large group of people with the help of emails, websites, blogs, videos, social media, etc. It helps to get information in seconds. The career in digital marketing and social media marketing is growing day by day. 

In our day to day life, we use different types of mass media or communication at different times.

Mass Communication is the study of exchanging information through various media to a large group of people at the same time. For communication, print and electronic media are used. Mass Communication course of study can be chosen after passing senior secondary or after doing Bachelor in any field. Mass communication course covers six core subjects including Journalism, Advertising, Public Relations, Video Production, Audio Production, and Event Management. 

The six core subjects covered by the Mass Communication course are further divided into:

Journalism subject of Mass communication further divides into two parts as electronic media and print media. Electronic media include television and print media include newspapers and magazines. In this field, students learn the skills of reporting, writing, and editing stories. 

Advertising is the most popular subject of mass communication courses. It gives complete knowledge about marketing, marketing strategy, and functioning of an advertising agency. 

Public relations in mass communication is the process of establishing relations within and outside the company. In this, the Public Relations Officer is appointed by the company to build relations with consumers, government, and other public authorities.

Video Production course of mass communication helps you to learn video, movie, or short film production, camera handling, camera equipments, camera movements, Video editing software, and many more. 

In mass communication’s audio Production subject students are able to learn voice recording, voice editing, etc.

In Event Management, knowledge about organizing any event from scratch to end is given. How an event can be made successful with minimum budget and maximum output is the main skill that the mass communication course provides.

Mass Communication course’s students need to be creative in idea generation so as to get name and fame in the field. Mass communication gives great industrial exposure to other benefits.

Benefits of doing Mass Communication course:

1. Multiple career opportunities – Mass Communication course covers six core subjects and all subjects are itself a course of study.  After taking a mass communication course, you can enter any of the above fields like video and audio editing, news reporter, content writer, advertising manager, jingles writer, event manager, and so on.

2. Free to express your opinion – Studying mass communication helps a student develop the ability to reframe the real incident into a written one. Individual ideas, views, and viewpoints about any issue can also be instilled in any incident of social, economic, or political comparison in order to make it more relatable. With time, there will be possibilities for you to run your own visual or audio show. Thus mass communication course can give you a platform to express yourself.

3. Attractive salary – Mass communication course is unlike most other professions, pay an attractive amount to entry-level persons. The average salary of a fresher can be between INR 10000 and 25000 per month. With years of experience, your work will let you earn high packages.

4. Practical exposure – Mass communication course want risk-taking, innovative, and shaping people’s mind kind of students.  The Mass Communication course helps students develop, problem-solving, critical thinking, team building, and public speaking skills. This course helps students to travel a variety of locations and explore the world from the viewpoint of a journalist or filmmaker and covers a variety of events and stories.

5. Wide Network– The degree in journalism and mass communication helps you to grow your social network as it includes interactions with different media houses. The course gives you practical field exposure to understand things clearly. Hence, courses in journalism and mass communication open the doors of the future to a broader network.

Mass Communication course is an exhaustive course through which you can bring a positive change in your society. Your thoughts, new ideas, and creativity have the power to change the world, only need is to work hard, with dedication, and concentration.

The National press day is initiated by the press council of India as the Press Council of India was established on November 16, 1966. The Press Council of India (PCI), a statutory body responsible for governing the conduct of the print media and ensuring that the freedom of speech is maintained.

On the occasion of National Press day November 16, the Prime Minister of India and other government officials congratulate all media persons on their professional holiday, commending their role in maintaining a healthy democracy.

 Press is the cornerstone of a vibrant democracy. They are fully committed to helping those people who are not able to speak up and give voice to their thoughts.