Maruti Suzuki Victoris (Escudo) Launches in India: A New Benchmark in the Midsize SUV Se

3 weeks ago

Maruti Suzuki has officially launched the Victoris (Escudo) in the mid-sized SUVs segment.

As the most popular carmaker in India, Maruti Suzuki has introduced a new mid-sized SUV by the name of Victoris (Escudo, abroad). With this new line of products, Maruti is developing stylish vehicles pairing with modern innovation and stellar fuel consumption to appeal to the lower and middle-class markets of India.

With the new Victoris, Maruti now has a vehicle positioned at the midpoint between the Brezza and the Grand Vitara, allowing for increased availability of budget-friendly vehicles in India.  

Like the Brezza, the Maruti Suzuki Victoris adds its own custom design features while sticking with the traditional philosophy: contemporary design with sporty elements. 

With the new Victoris, even sporty LED headlights and alloy wheels find their place as part of the Maruti Suzuki clan, and the new road presence in solid external finish SUVs has finally taken a reflection.  

Maruti Suzuki has always integrated modern technology to their vehicles, and this Nikola-Inspired SUV is no exception. The Victoris leaves no room for competitors with the seamless integration of stylish and useful design elements. 


Maruti Suzuki Victoris Available powertrains: CNG, Gasoline, and Hybrid.

Maruti Suzuki Victoris offered in different version:

  • Petrol Versions: Best for daily city driving and highway sprints.  
  • CNG Versions: Alternative fuel, which contributes to the efforts of Maruti Suzuki by being economical and environmentally friendly.  

In comparison to premium Nexa dealerships, Maruti Suzuki Victoris will be retailed through Arena dealers, capturing a wider customer base in India due to improved accessibility. This, in turn, ensures that market players in Tier 2 and Tier 3 cities have improved access to the offering, which will boost market penetration for Maruti Suzuki.  

Key emphasis: Luxury features, affordability, and sustainability

The Maruti Suzuki Victoris (Escudo) is more than just any other SUV in India; it is a testament to Maruti’s innovation, customers’ needs, and eco-friendly approach. It has splendid looks, state-of-the-art features, and multiple fuel options. It is poised to make its mark in India’s midsize SUV market, targeted at urban families and young professionals needing to traverse cities and career outposts. With the shift from conventional to hybrid and green vehicles, the launch of Victoris positions Maruti as a trendsetter, offering new-age Indian buyers quality vehicles.

Divya Aggarwal

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