HiDM – Hisar Institute of Digital Marketing is going to organize an informative seminar on “Impact of Social Media on Consumer Buying Behaviour” under its Student Activity Program (SAP) on August 5, 2026, at 2:00 PM.

The seminar will be hosted by Mahek, an Integrated BBA student at HBS, GJUS&T, under the mentorship of Er. Manmohan Singla. The session will explore how social media platforms influence consumer preferences, purchasing decisions, and modern marketing strategies.

Key Highlights of the Seminar:

• Social Media Impact
• Consumer Buying Behaviour
• Influencer Marketing
• AI in Marketing
• Digital Trends
• Customer Decision-Making

The seminar aims to help students understand the growing influence of social media, influencers, artificial intelligence, and digital trends on consumer behaviour. Participants will gain valuable insights into how customers make purchasing decisions in today’s digital world.

For registration and more information, visit the official HiDM website : www.hidm.in