HiDM – Hisar Institute of Digital Marketing is going to organize an insightful seminar on “AI and Consumer Psychology in Marketing” under its Student Activity Program (SAP) on June 29, 2026, at 2:00 PM.

The seminar will be hosted by Ishant Khanna, a HiDM student, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach and Trainer. The session will focus on understanding how Artificial Intelligence is transforming the way marketers study consumer behaviour, preferences, emotions, and decision-making.

Key Highlights of the Seminar:

• What is Artificial Intelligence?
• What is Consumer Psychology?
• How AI Understands Consumers?
• Psychology Behind Marketing
• Future of Consumer Behaviour
• Case Study

The seminar aims to provide students with practical insights into the growing connection between AI, consumer behaviour, psychology, and modern marketing. Participants will explore how AI-powered technologies can help marketers better understand their target audience and create more personalized and effective marketing strategies.

The event is part of HiDM’s ongoing efforts to provide students with exposure to emerging technologies and industry-relevant concepts through its Student Activity Program. HiDM regularly organizes seminars and practical learning activities to help students strengthen their knowledge of digital marketing and related technologies.

For registrations and inquiries, interested participants can contact HiDM at 9253082888 or visit www.hidm.in