The Hisar Institute of Digital Marketing (HIDM) successfully conducted an insightful seminar on “Impact of Social Media on Consumer Buying Behaviour” on 5 August 2026 at 2:00 PM under its Student Activity & Programme (SAP) initiative. The seminar focused on understanding how social media platforms are influencing consumer preferences, purchasing decisions, and modern marketing strategies. Recent research also highlights the significant role of social media, influencer content, reviews, and digital interactions in shaping consumer buying behaviour.

The session was hosted by Mahek, an Integrated BBA Student from Hisar, GJUS&T, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with an opportunity to explore the changing relationship between social media platforms and consumer decision-making.

A major focus of the seminar was Social Media Impact and Consumer Buying Behaviour. Students learned how platforms such as Instagram, Facebook, YouTube, and other digital channels have transformed the way consumers discover products, evaluate brands, interact with businesses, and make purchasing decisions.

Another important topic discussed during the session was AI in Marketing. Students gained insights into how artificial intelligence can support marketers in understanding audiences, personalizing content, analyzing consumer behaviour, and developing more targeted marketing strategies. AI, social media marketing, analytics, and other digital marketing technologies are also part of HiDM’s broader training approach.

Overall, the seminar on “Impact of Social Media on Consumer Buying Behaviour” was a valuable learning experience, helping students understand the connection between social media marketing and consumer psychology. The session encouraged participants to look at digital marketing from a consumer-centric perspective and understand how businesses can use social media strategically to build engagement and influence purchase decisions.