Under the Digital Marketing Seminar Fest 2024 (Phase 2), a seminar on crafting high-impact email marketing campaigns was organized. 

The seminar was presented by Sumit (HiDM student). He explained the basics and history of email marketing, the objectives of email marketing, importance of Audience segmentation and personalization in email marketing, and a few AI tools for email marketing. 

Sumit informed, “Email marketing revenue is projected to grow 287 percent worldwide from 2024 to 2032.”  The several benefits an Email marketing campaign can bring to a business are High ROI, Increased traffic to a website, Strengthens relationships with customers, Increases brand awareness, and create personalized content. 

In the end, a short question-answer session was also conducted in which students asked their doubts and host Sumit resolved them.

HiDM’s Digital Marketing Seminar Fest is an opportunity for digital marketing students to learn something beyond digital marketing skills. Mentor and Digital Marketing Trainer Er Manmohan Singla is one of the best digital marketing professionals in India who prepares students to match the present corporate world’s needs.