HiDM webinar fest 2021 is running successfully since its launching. The eighth webinar of Webinar Fest 2021 was held on Friday on Instagram Marketing Strategy by Nishant Verma. The Webinar on Instagram’s Marketing strategy was conducted under the aegis of Er. Manmohan Singla- Director- Hisar Institute of Digital Marketing.

The webinar highlighted that the Instagram marketing platform is absolutely worth doing online marketing.  It not only gives a brand an additional channel to use to interact with the audience but has also found success with direct purchases through the platform. So Instagram marketing matters and is an ideal tool for marketing any business online. Along with this, other topics like how to measure, Instagram marketing growth, managing multiple Instagram accounts and engaging with followers, Instagram tools for marketing, and new features of Instagram were informed.

ABOUT WEBINAR FEST 2021

The Webinar fest 2021 is a part of HiDM SAP section where SAP stands for Student Activities and Programs. The webinar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the Webinar Fest 2021, students are presenting different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla.

Why Digital Marketing is Important?

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.