The session was hosted by Mahek, an Integrated BBA Student from Hisar, GJUS&T, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with an opportunity to explore the changing relationship between social media platforms and consumer decision-making.

A major focus of the seminar was Social Media Impact and Consumer Buying Behaviour. Students learned how platforms such as Instagram, Facebook, YouTube, and other digital channels have transformed the way consumers discover products, evaluate brands, interact with businesses, and make purchasing decisions.

Another important topic discussed during the session was AI in Marketing. Students gained insights into how artificial intelligence can support marketers in understanding audiences, personalizing content, analyzing consumer behaviour, and developing more targeted marketing strategies. AI, social media marketing, analytics, and other digital marketing technologies are also part of HiDM’s broader training approach.

Overall, the seminar on “Impact of Social Media on Consumer Buying Behaviour” was a valuable learning experience, helping students understand the connection between social media marketing and consumer psychology. The session encouraged participants to look at digital marketing from a consumer-centric perspective and understand how businesses can use social media strategically to build engagement and influence purchase decisions.

The seminar will focus on the psychology behind social media and the factors that influence consumer decision-making. Key highlights of the session include understanding consumer behaviour, identifying marketing triggers that influence buying decisions, exploring the role of Artificial Intelligence in smarter social media marketing, and discovering key insights and future trends in the digital marketing industry.

The session aims to help students understand how social media platforms influence consumer psychology and how marketers can use these insights to create more effective marketing strategies. The seminar will provide participants with practical knowledge and valuable insights into the changing world of digital marketing.

The seminar will be held at HIDM, SSB-73, UE-II, Hisar, and is expected to offer students an excellent opportunity to enhance their understanding of consumer psychology, social media marketing, and AI-powered digital strategies.

For registration and more information, visit the official HiDM website : www.hidm.in

The seminar will be hosted by Mahek, an Integrated BBA student at HBS, GJUS&T, under the mentorship of Er. Manmohan Singla. The session will explore how social media platforms influence consumer preferences, purchasing decisions, and modern marketing strategies.

Key Highlights of the Seminar:

• Social Media Impact
• Consumer Buying Behaviour
• Influencer Marketing
• AI in Marketing
• Digital Trends
• Customer Decision-Making

The seminar aims to help students understand the growing influence of social media, influencers, artificial intelligence, and digital trends on consumer behaviour. Participants will gain valuable insights into how customers make purchasing decisions in today’s digital world.

For registration and more information, visit the official HiDM website : www.hidm.in

https://about.fb.com/news/2025/02/introducing-teen-accounts-in-india-on-instagram/

Why Teen Safety on Instagram Matters

With more teens spending time online, concerns about cyberbullying, privacy risks, and harmful content have grown. Instagram’s Teen Accounts address these concerns by automatically applying the highest safety settings for users under 16. These settings create a secure and age-appropriate environment, helping teens navigate social media safely.

Natasha Jog, Director, Public Policy India, Instagram, says: “At Meta, safety is a top priority. With Teen Accounts, we are strengthening protections, improving content controls, and giving parents more oversight to ensure a safer experience for teens.”

Key Features of Instagram Teen Accounts

1. Private Accounts by Default
   • Teen accounts are automatically set to private mode, meaning only approved followers can see their content. This applies to all users under 16 and new users under 18.
2. Messaging Restrictions
   • Teens can receive messages only from people they follow, reducing unwanted interactions.
3. Sensitive Content Control
   • Teens will have limited exposure to harmful content, including violence, self-harm discussions, and cosmetic procedure promotions.
4. Tagging & Mention Limits
   • Teens can only be tagged or mentioned by people they follow.
5. Time Limit Reminders
   • After 60 minutes of usage, teens will get reminders to take a break.
6. Sleep Mode (10 PM – 7 AM)
   • Notifications will be muted overnight, reducing screen time.

Parental Supervision Tools

Parents now have more control over their teen’s Instagram activity. For users under 16, any attempt to make safety settings less restrictive will require parental approval.

New parental controls include:

• Monitoring Messages: Parents can see who their teen has messaged in the last 7 days (without reading the content).
• Daily Screen Time Limits: Parents can set time restrictions, after which Instagram will be blocked.
• Blocking Instagram at Specific Hours: Parents can disable access during school hours or bedtime.

Mansi Zaveri, Founder & CEO of Kidsstoppress.com, supports this move: “Teen safety online is crucial. Instagram’s new Teen Accounts feature strengthens privacy settings, limits unwanted interactions, and helps parents monitor social media use.”

Stronger Age Verification for Extra Safety

To prevent young users from lying about their age, Instagram is strengthening age verification measures. If someone tries to create an account with an adult birthdate, extra verification steps will be required.

Additionally, content protections will ensure that teens only see age-appropriate material, with sensitive content controls set to the strictest level by default. Even if a friend shares restricted content, Instagram will automatically hide it.

The introduction of Teen Accounts is a significant step toward creating a safer digital space for young users in India. With improved privacy controls, content filters, and parental supervision, Instagram aims to balance teen autonomy with online safety.

Uma Subramanian, Co-Founder & Director, RATI Foundation, states: “These updates add an extra layer of security and help make social media safer for teens. Effective implementation will ensure meaningful improvements in online safety.”

With Teen Accounts, Instagram is making social media a safer, healthier, and more responsible space for young users in India.

Important aspects like the processing, data storage, branding, filtration, market analysis, international trends of any business are not possible today without Digital Marketing. One of the reasons for youth trending in this area is because of the lower fees structure than any other sector. Employment opportunities in digital education assure them to livelihood.

Engineer Singla said that there are many points like Blogging, YouTube Marketing, Political Audio Video Promotion, Company Launching, Market Statics which can be understood from digital marketing education in the future. As social media is becoming a part of every generation’s life, the need for digital marketing education is increasing.

Instagram has released this information on its official Twitter handle and it clearly states that the company is testing direct messaging for the web, after which you can read and reply to the message anywhere. Along with the tweet, the company has also shared its desktop image. Explain that the direct messaging feature is available for mobile users first and now web users can also take advantage of it.

According to the company on the controversial video, they do not tolerate any kind violations of their app policy which impact on its users of the country. The company also said that they have removed millions of videos even before and now they have suspended three accounts of the popular creators.

The increasing of cyberbullying and other violations on social media platforms is a serious issue. The social media companies are trying harder to decrease these types of violations of law.