Business is now targeting customers through Digital Marketing techniques and adopting Digital Marketing strategies in this difficult scenario. Assessing the present situation of businesses and companies,  Er, Manmohan Singla, a Digital Marketing Professional when interviewed in Talk @Jugaadin News gave some Digital Marketing techniques through which companies can maintain their visibility in the market during COVID 19 which is an essential component for long term profitability.

He explained the present scenario of companies and it encourages the companies to move towards Digital Marketing. Some of the Digital Marketing techniques that a business should use at the time of corona to be in the mind of consumers can be:

1. If you are not in the visibility of your consumer for some days, it means you are out. So be in touch with your existing customers rather than focusing on gaining new ones. You need to keep in contact with your customers across social media and the web. Plan a good content marketing strategy to give information about various innovations and news to keep the customer updated. Also, be in conversation with your customers through social media channels.

2. During difficult situations, the continuation of work differs across industries. Companies who do business online have been able to turn to tele-networking, although small retailers have been temporarily shut down. How this pandemic is impacting your company or industry as a whole, be sure to share your updates with your customers. This can be done by putting a banner on website, social media platforms and by sending an email.

3. Irrespective of the sector in which you work, some other companies are being hit just as harder than yours during this pandemic. Thus, help such companies to learn about digital marketing and its various promotional tools like Social media marketing, content marketing, and search engine optimization (SEO) as this is the time to stand with each other not against each other.

4. Earlier, businesses may have organized an email marketing campaign to inform about new products or service but during difficult times like these, it’s important to remember that it’s OK to press the pause button on non-urgent ads. Shift your company’s focus more on helping the customers in this pandemic situation.

In hard times like the COVID-19 pandemic, as a responsible citizen, you must organize and consider goals other than business promotion. Er. Manmohan Singla also said that learning Digital Marketing is the need of the hour. This attack of coronavirus has shown that the upcoming time will show a revolution in digital technology and one who will grab the technology as early will grow and sustain in the future. Digital Marketing is a skill that can be used while sitting at home. Anyone who wants to start with, here is the link to Manmohan Singla’s Youtube channel.

These services will be discontinued during lockdown are:

• No public transport (roadway bus, private bus, auto-rickshaw) will run.

• Public transport will be run only for the hospital, the airport.

• All shops, factories, private offices, workshops will remain closed.

• Interstate borders will remain closed.

• The rule-breaker can be punished under Section 188.

These services will be open during Lockdown

• Electricity department, water, sewerage, bank, ATM, BPO, telecommunication department will remain open.

• Print media, electronic media, digital media, postal department, the supply chain will run.

• Farm work, wholesaler, retailer, food, milk, bread, flour, etc. shops will continue.

• Fruits, vegetables, meat shops, hospitals, medical shops, sanitizer making factories will continue to operate.

• Petrol pumps, LNJP, CNG, Oil Agency and associated godowns will remain operational.

There are some ways through which you can manage work from home easily at the time of quarantine

1. Make your personal workstation at Home: It is always better to have an office like a desk or space at home to work efficiently. This will help you to be isolated and divide home and work responsibilities. Your family members would also understand when you work in your workspace no to distract or disturb you.

2. Move: When you go to the office, you knowingly or unknowingly do some sort of exercise because of the commute. It’s easy to grow lazy, sleepy and discouraged when you don’t have a place to go. So schedule or try to do any physical exercise between your video calls and work at home.

3. Don’t take stress: Stress is something that is unavoidable while working from home during the time of coronavirus. The news and death data may cause anxiety but you have to avoid them so as to reduce your stress level. Get indulge in your work, play with children, spend some time with the spouse can be some stress busters.

4. Dressed like professional: Yes, dressed as you are getting into the office. This will keep your mindset active and give you a sense of feeling that you are in the office not in your house. This means that you shouldn’t break your daily routine, just work like similar to the one you had before work from home.

5. Keep the Connectivity: The biggest challenge that works from home or quarantine time brings is a lack of human connection. It is quite difficult for a professional like you who is in the constant habit of meeting with colleagues, team, and others throughout the company. But thanks to technology, now this seems to be a cakewalk. You can use the power of Digital Marketing, social medium sites and certain video apps for promoting your business, staying in connection through group calls. You can plan daily meetings on video calls at a specific time to discuss further strategies for the company.

Also, to prevent coronavirus to spread, keep your home infection free, wash your hands after an interval of every 30 minutes and cough, sneeze in your sleeves.