She explained, “SEO is important because it increases the visibility of your website, which means more visitors and opportunities to convert prospects into customers. SEO has two types: On-Page and Off-Page Optimization and both optimization techniques are vital for ranking any website on SERP.  Keyword planning, URL optimization, image optimization, meta title & meta description, backlinking, are some of the SEO Techniques that every digital marketer should follow.

Digital Marketing Seminar fest 2021 is a part of HiDM’s SAP section, where SAP stands for Student Activities and Programs. The seminar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the seminar Fest 2021, students are presenting different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.

The third seminar of HiDM under its SAP (Students Activities and Program) section will be on the topic ‘SEO Techniques’. Under the seminar on SEO Techniques, What is SEO, Types of SEO, Different SEO Techniques, SERP, and Google Algorithms will be discussed. The seminar will be hosted by Vanshika Bansal, a HiDM Student under the guidance of her mentor and coach Er. Manmohan Singla (Director & Trainer, HiDM). The second seminar of Digital marketing Seminar fest 2021 will be on Website Organization on Nov.12.

Scope of Digital Marketing

Digital marketing is the most trending skill nowadays. It is a skill that can be learned by anyone irrespective of age and profession. Businesses are running and will run in future also, to keep any business ahead of the competition, digital marketing is the first requisite nowadays. Because users are getting online and they prefer to search anything online prior to the buying experience. So to be on the platform where the users are, digital marketing is needed and this transition from traditional to digital marketing has also created the demand for digital marketing professionals in both big and small cities. This increased demand for Digital marketing professionals has helped in establishing HiDM as the best Institute for Digital Marketing in Hisar. By learning the Digital Marketing course in Hisar Institute of Digital Marketing, hundreds of students have become digital marketing professionals who are serving at different companies.

The seminar will be conducted by Shubham Arora- a student of HiDM under the guidance of Er Manmohan Singla, Director-HiDM. Hisar Institute of Digital Marketing hold these seminars for providing practical exposure to the student.

HiDM- Hisar Institute of Digital Marketing is a premier institute for learning Digital marketing courses in Hisar. The aim behind establishing HiDM was to inculcate digital skills among students and people of Hisar so that they don’t have to go to metro cities for learning Digital marketing.