Mass communication’s purpose is not only sending and providing the information to users, it has various purposes or objectives also.

20 purposes of Mass communication:

1.  To inform – Mass communication is the process of exchanging information with the general public. It is the foremost purpose that mass communication does. Today we all perceive information from different sources like newspapers, television, social media, radio, etc.

2.  To entertain – Mass communication aims to entertain you by providing content such as films, news, music, drama, videos. Except for film, videos, or music, articles in the newspaper, stories, and features are also entertaining and informative.

3.  Social interaction – Mass communication makes it easy for you to interact with different people and can increase your virtual social circle. By using social media, you can share your views, ideas, and opinion with people who are not even known to you.

4.  To persuade – Persuasion means to make-believe in you. Mass communication aims to make-believe and changes the opinions, thinking, and ideas of the audience. Advertisements are the best mass communication device used by companies to persuade consumers.

5.  To achieve goals – The objective of mass communication is to achieve the target or goals set by an organization by influencing the audience. The audience can be customers, the general public, employees, government agencies, etc. 

6.  To build public opinion – Mass communication tries to build public opinion on different issues by articles, editorials, etc. It provides a real picture of the world, government policies to create public opinion.

7.  To explain government policies – Mass communication aims at providing complete information about government policies and procedures so that the general public must be aware of the government’s working.

8.  To educate – Mass communication’s purpose is to educate people about the government’s new programs and manifestos. It can be educational and health programs like sanitation, clean city, vaccination drive, etc

9.  To promote new products and services – Mass communication aims to promote a new company, any business,  product or service by advertising and publishing the details about it.

10.  To create public awareness – Mass Communication creates awareness among the public about fake news, rumors, and controversies. It helps the audience to avoid fake news and aware of correct and real information. 

11. To face emergencies – Mass communication spreads the message of upcoming natural calamities to the people. It influences the audience on how to face the emergency and take safety measures. 

12. To face rumours – Rumours about fake information spread like a fire in the forest. It affects the goodwill of the corresponding company. Mass Communication reveals the truth about the product, service, or organization that clarifies all the rumours.  

13. To build international relations – Mass communication aims to provide connections globally.

14. To observe – Observation is the best way to learn. Through Mass communication media like social media, you observe people and their activities and get to learn more about them and also increase your interaction with them. 

15. To interpret – Mass communication interprets the data, statistics which helps you to get complete information about a particular topic or incident. For example, how many people were dead in an accident, how many cases of Corona increased in a day, etc. 

16. To promote cultural diversity – Cultural activities help to promote the growth of the children. Mass communication promotes the activities of cultural diversity that build a cultural love in the audience. 

17.  To bring coordination among employees – Communication brings coordination. When there is communication, discussion and idea-sharing occurs between employees, cordial relation develops.

18. To create a new market – Mass communication is used to create a new market in society. It aims to promote the market as well as the product and the services of it. 

19. To establish a bond of labor and management – We generally see labor and management on war front with each other because of a lack of communication. But now, mass communication provides an environment where labor can share problems with management and establish a bond with them.

20. To verify the data and norms – Verification of data is a necessary part of mass communication. Without verification of news, no news is broadcasted on television. It works the same for the newspaper, radio, etc. Mass communication’s aim is to provide the right and authentic information to the audience.

The new technology and innovation has boost up the media industry and explored distinct opportunities in the field. It also transformed the meaning of mass communication. 

What is Mass communication?

Mass Communication is an exchange of information through mass media to a large extent of people at the same time without any hurdle. 

Today, mass communication is all around us, or you can say we are all around mass communication. Mass communication has brought up the whole world at our fingertips. We see different types of ads on T.V., pop-ups at the time of browsing, hoardings while driving on the road, etc. these all are the medium of mass communication. This different medium falls under different categories of mass communication. Let’s see what are the types of mass communication?

5 Types of Mass Communication –

1. Print Media

2. Electronic Media

3. Advertising

4. Public Relation

5. Digital Media or New Media

MASS COMMUNICATION TYPES

Print media – Print media is the most conventional form of Mass Communication. It consists of a platform that mainly uses written communication like newspapers, magazines, journals, publications, books, novels, and comics. Print media is recommended since ancient times. In today’s digital age, somewhere print media has lost its identity as newspapers are going online and providing information to the people at their screens.

Electronic media – Electronic media refers to the use of electronic devices like radio, television, smartphones to distribute news, entertainment, and information.

•  Through radio, a message transfers in the form of electromagnetic signals to a large extent of people over long distances. It is a traditional form of mass communication that was earlier used for announcements, broadcasting music, and entertainment conversational programs. But in the digital world, now radio channels are promoted as online channels and they only work on the determined frequency. 

    •Television spreads messages in the form of audio-visual aspects of communication. With the digital age, film industry and the T.V. industry is growing fast and career opportunities are also increasing in it.

Advertising – Advertising method is used to promote products, services, social messages, and commercial messages. Advertising includes two types of media such as outdoor media and transit media.

•  Outdoor media refers to the still advertisement which remains in one position, but it can be seen by people roaming around there. For example, posters, banners, hoardings, etc.

•       Transit advertisement is done by using transport vehicles like buses, rails, auto-rickshaw, metros, etc. Companies post their product’s posters on them so that consumers can see it.

Public Relations – When there are release and spread of information between an organization and public, it is called Public relations. The public relations officer conveys the message about the company and its product in the market. Public relations help to build brand image, product image, and company image.

Digital Media or New Media – Digital media or new media is the most trending source of mass communication. It provides quick information to a large group of people with the help of emails, websites, blogs, videos, social media, etc. It helps to get information in seconds. The career in digital marketing and social media marketing is growing day by day. 

In our day to day life, we use different types of mass media or communication at different times.

Mass Communication is the study of exchanging information through various media to a large group of people at the same time. For communication, print and electronic media are used. Mass Communication course of study can be chosen after passing senior secondary or after doing Bachelor in any field. Mass communication course covers six core subjects including Journalism, Advertising, Public Relations, Video Production, Audio Production, and Event Management. 

The six core subjects covered by the Mass Communication course are further divided into:

Journalism subject of Mass communication further divides into two parts as electronic media and print media. Electronic media include television and print media include newspapers and magazines. In this field, students learn the skills of reporting, writing, and editing stories. 

Advertising is the most popular subject of mass communication courses. It gives complete knowledge about marketing, marketing strategy, and functioning of an advertising agency. 

Public relations in mass communication is the process of establishing relations within and outside the company. In this, the Public Relations Officer is appointed by the company to build relations with consumers, government, and other public authorities.

Video Production course of mass communication helps you to learn video, movie, or short film production, camera handling, camera equipments, camera movements, Video editing software, and many more. 

In mass communication’s audio Production subject students are able to learn voice recording, voice editing, etc.

In Event Management, knowledge about organizing any event from scratch to end is given. How an event can be made successful with minimum budget and maximum output is the main skill that the mass communication course provides.

Mass Communication course’s students need to be creative in idea generation so as to get name and fame in the field. Mass communication gives great industrial exposure to other benefits.

Benefits of doing Mass Communication course:

1. Multiple career opportunities – Mass Communication course covers six core subjects and all subjects are itself a course of study.  After taking a mass communication course, you can enter any of the above fields like video and audio editing, news reporter, content writer, advertising manager, jingles writer, event manager, and so on.

2. Free to express your opinion – Studying mass communication helps a student develop the ability to reframe the real incident into a written one. Individual ideas, views, and viewpoints about any issue can also be instilled in any incident of social, economic, or political comparison in order to make it more relatable. With time, there will be possibilities for you to run your own visual or audio show. Thus mass communication course can give you a platform to express yourself.

3. Attractive salary – Mass communication course is unlike most other professions, pay an attractive amount to entry-level persons. The average salary of a fresher can be between INR 10000 and 25000 per month. With years of experience, your work will let you earn high packages.

4. Practical exposure – Mass communication course want risk-taking, innovative, and shaping people’s mind kind of students.  The Mass Communication course helps students develop, problem-solving, critical thinking, team building, and public speaking skills. This course helps students to travel a variety of locations and explore the world from the viewpoint of a journalist or filmmaker and covers a variety of events and stories.

5. Wide Network– The degree in journalism and mass communication helps you to grow your social network as it includes interactions with different media houses. The course gives you practical field exposure to understand things clearly. Hence, courses in journalism and mass communication open the doors of the future to a broader network.

Mass Communication course is an exhaustive course through which you can bring a positive change in your society. Your thoughts, new ideas, and creativity have the power to change the world, only need is to work hard, with dedication, and concentration.