Under the Digital Marketing Seminar Fest 2024 (Phase 1), a seminar on the use of Artificial Intelligence and Machine Learning in Digital Marketing was organized. Every year, HiDM Seminar Fest is organized by the students of the institute under which they present seminars on various topics related to Digital Marketing.

The seminar on structured data implementation to improve search engine visibility was presented by Sandeep (HiDM student). First, he explained He told how we can make our work easier by using AI. AI helps us in setting the right bid in Google Ads, reaching the right search results, and create the most relevant advertisements for consumers, Meta recently said. has also released AI-powered tools for ad creativity that can help advertisers create images for their ad campaigns. Also, he has explained in detail about some AI tools like Clear Scope, Surfer SEO, Phrase, BrightEdge, Ink Editor, and ChatGPT.

In the end, a short question-answer session was also conducted in which students asked their doubts and host Rajneesh resolved them.

HiDM’s Digital Marketing Seminar Fest is an opportunity for digital marketing students to learn something beyond digital marketing skills. Mentor and Digital Marketing Trainer Er Manmohan Singla is one of the best digital marketing professionals in India who trains students not only for the digital world but also to survive in the corporate world.