The session was hosted by Neetu, BBA Student, HSB (GJUS&T), under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar focused on understanding the psychological factors that influence social media interactions, consumer behaviour, and purchasing decisions.

A key highlight of the session was “The Psychology of Social Media.” Students explored how people respond to different types of social media content and how emotions, attention, preferences, and online behaviour can influence their interaction with brands. The discussion helped students understand why certain content attracts users while other content fails to create engagement.

The seminar concluded with key insights, findings, and future trends, encouraging students to look at social media marketing from both a creative and psychological perspective. The session provided an opportunity for students to strengthen their understanding of consumer behaviour and apply psychological principles to modern digital marketing.

Overall, the seminar on “Psychology Behind Social Media Marketing” was a valuable learning experience, helping students understand the connection between psychology, consumer behaviour, AI, and social media marketing. Such student-led seminars are an important part of HiDM‘s practical learning approach and provide students with opportunities to develop their concepts and industry-oriented skills.

The seminar will focus on the psychology behind social media and the factors that influence consumer decision-making. Key highlights of the session include understanding consumer behaviour, identifying marketing triggers that influence buying decisions, exploring the role of Artificial Intelligence in smarter social media marketing, and discovering key insights and future trends in the digital marketing industry.

The session aims to help students understand how social media platforms influence consumer psychology and how marketers can use these insights to create more effective marketing strategies. The seminar will provide participants with practical knowledge and valuable insights into the changing world of digital marketing.

The seminar will be held at HIDM, SSB-73, UE-II, Hisar, and is expected to offer students an excellent opportunity to enhance their understanding of consumer psychology, social media marketing, and AI-powered digital strategies.

For registration and more information, visit the official HiDM website : www.hidm.in

The seminar will be hosted by Mahek, an Integrated BBA student at HBS, GJUS&T, under the mentorship of Er. Manmohan Singla. The session will explore how social media platforms influence consumer preferences, purchasing decisions, and modern marketing strategies.

Key Highlights of the Seminar:

• Social Media Impact
• Consumer Buying Behaviour
• Influencer Marketing
• AI in Marketing
• Digital Trends
• Customer Decision-Making

The seminar aims to help students understand the growing influence of social media, influencers, artificial intelligence, and digital trends on consumer behaviour. Participants will gain valuable insights into how customers make purchasing decisions in today’s digital world.

For registration and more information, visit the official HiDM website : www.hidm.in

Demo reel on Instagram

Instagram’s Trial Reels feature empowers creators to experiment with new content styles, genres, or topics. This feature allows users to test the waters with non-followers before deciding whether to share with the actual audience. By trying fresh ideas, formats, or subjects without worrying about how followers will react, users can refine content strategy and make informed decisions to boost engagement.

Steps to Create a Trial Reel

• Refine Your Content Strategy
• Open Instagram
• Create a Reel
• Toggle on the Trial Switch
• Share your trial Reel
• Receive Performance Insights

Visibility of Trial Reels

Trial reel will only be visible to non-followers, giving users the opportunity to test new content and refine the strategy. After 24 hours users will receive valuable feedback in the form of views, likes, comments, and shares, helping you decide whether to share your trial reel with their followers .While trial reels aren’t visible on creators profiles, followers might still see them if: Shared directly with them and Appear on pages with the same audio, filter, or location .

Auto-Sharing Trial Reels

If a trial reel performs well within 72 hours, Instagram will automatically share it with followers. However, creators have full control and can change this setting anytime.

Instagram’s Trial Reels feature is now rolling out and will be available globally to all eligible creators in the coming weeks. To be eligible, you’ll need a professional account.

This feature allows creators to test new content with non-followers before sharing it with their actual audience. Trial Reels provide key engagement metrics, such as views , shares , likes , and comments  which become visible after 24 hours.

Creators can choose to share their trial reel with followers manually or set it to automatically share based on its performance within the first 72 hours .  

The seminar will be conducted by Manju, a student of HiDM. The whole seminar is kept under the guidance of Er Manmohan Singla, Director, and Trainer, HiDM. The registration process has been started and anyone can register by calling or visiting the institute.

HiDM- Hisar Institute of Digital Marketing is a premier institute for learning Digital marketing courses in Hisar. The aim behind establishing HiDM was to inculcate digital skills among students and people of Hisar so that they don’t have to go metro cities for learning Digital marketing.

HIDM Director,Er. Manmohan Singla will lead the workshop. For the past five years, he has been building the marketing program for number of clients in the city. He has worked in online marketing, business development strategies, public relations and event management since earning his bachelor’s degree.

Anyone who is graduate, post graduate, working professional or businessmen can attend the workshop. The workshop will be a helping hand to you in your career.

Save your space by registering through call at 9253082888.