The seminar was presented by Vishakha Aggarwal (HiDM Student). She explained,” AI can enhance the search experience on e-commerce websites based on customer search behavior and purchase history. AI algorithms can propose products relevant to the customer’s interests and can lead to higher conversion rates and increased revenue for e-commerce businesses. Other topics that Vishakha discussed were various models of e-commerce, the Role of AI in e-commerce and the pros & cons of AI in e-commerce.

In the end, a short question-answer session was also held in which students asked their doubts and host Vishakha solved them.

HiDM’s Digital Marketing Seminar Fest is an opportunity for digital marketing students to learn something more beyond digital marketing skills. The mentor and digital Marketing Trainer Er Manmohan Singla is one of the best digital marketing professionals in India who not only trains students for the Digital world but also for surviving in the corporate world.