He explained, “On-page SEO is important because Google uses many factors to rank web pages. Most important is the content of the page itself. On-page SEO includes techniques like Keyword planning, URL optimization, image optimization, meta title & meta description optimization, content optimization, which are some of the On-page SEO Techniques that every digital marketer should follow. Previous to this, a seminar on keyword planning was conducted by Radhika Goyal.

Digital Marketing Seminar fest 2021 is a part of HiDM’s SAP section, where SAP stands for Student Activities and Programs. The seminar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the seminar Fest 2021, students present seminars on different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.