The session was hosted by Laxmi Kumari, GJUS&T Student, B.Tech CSE (AML) and mentored by Er. Manmohan Singla, providing students with practical insights into the growing role of AI in website development and optimization.

The seminar began with an introduction to AI in web development, helping students understand how AI technologies are influencing modern websites. The discussion further covered AI-powered User Experience (UX) and how intelligent technologies can be used to understand user needs and improve website interactions.

The seminar provided students with valuable knowledge about the changing landscape of web technologies and the potential of AI to enhance website performance, personalization, and user engagement. Such student-led seminars are part of HiDM’s focus on practical and industry-oriented learning.

The seminar will be hosted by Laxmi Kumari, GJUS&T Student and B.Tech CSE (AML), while Er. Manmohan Singla will mentor the session.

The seminar will focus on the growing role of Artificial Intelligence in modern web development and how AI can be used to create better user experiences and improve website performance.

The session will cover key topics including AI in Web Development, AI-Powered User Experience, Website Speed & Performance Optimization, AI-Based Performance Monitoring, Personalized User Experience with AI, and the future of AI-driven websites.

The event will be held at HIDM, SSB-73, UE-2, Hisar, offering students a valuable learning opportunity to explore the future of AI-Based User Experience and Website Performance Enhancement

For registration and more information, visit the official HiDM website : www.hidm.in

The seminar will be hosted by Sahil, an Integrated BCA–MCA student from CSE, GJUS&T, and mentored by Er. Manmohan Singla, Digital Marketing Coach & Trainer.

The seminar will focus on understanding how effective Business Process Management (BPM) can help digital marketing agencies streamline their operations, improve productivity, and achieve better business performance.

The session will cover key topics including Understanding Business Process Management, the Importance of BPM in Digital Marketing Agencies, Key Components of an Effective BPM System, and its Benefits and Impact on Agency Performance.

The event will be held at HIDM, SSB-73, UE-2, Hisar, offering students a valuable learning opportunity to explore the future of  Business Process Management System

For registration and more information, visit the official HiDM website : www.hidm.in

The seminar was hosted by Preeti, GJU Student (B.Tech CSE – AI-ML), and mentored by Er. Manmohan Singla, Digital Marketing Coach & Trainer. The session provided students with practical insights into the growing role of AI in Search Engine Optimization and modern content strategies.

A major highlight of the seminar was AI-powered keyword research. Students learned how AI-based approaches can help marketers identify relevant search terms, understand search intent, discover content opportunities, and build stronger keyword strategies. The discussion emphasized the importance of moving beyond traditional keyword selection and focusing on what users are actually searching for.

The seminar further discussed the importance of staying updated with AI-driven SEO trends. As AI continues to influence search, content creation, and digital marketing, marketers need to continuously adapt their strategies and learn how emerging technologies can support their SEO efforts. HiDM’s broader curriculum similarly emphasizes SEO, AI-powered keyword research, AI content writing, and AI SEO optimization.

Overall, the seminar was a valuable learning experience that strengthened students’ understanding of AI-driven keyword research, SEO content optimization, search visibility, and emerging AI trends in digital marketing. HiDM continues to promote practical and industry-oriented learning through student seminars and activities.

The seminar will be hosted by Preeti, a GJUS&T student, under the mentorship of Er. Manmohan Singla, a Digital Marketing Coach and Trainer. The session will focus on how Artificial Intelligence is transforming keyword research, content optimization, and search engine optimization (SEO).

Key highlights of the seminar include AI-powered keyword research, effective content optimization strategies, techniques to improve search ranking and visibility, and understanding upcoming AI-driven SEO trends. The session will help participants gain valuable insights into using AI tools and smart strategies to create optimized content for better search performance.

The seminar aims to provide students with practical knowledge of modern SEO techniques and the growing role of Artificial Intelligence in digital marketing. Participants will get an opportunity to understand how AI can make keyword research more efficient, improve content quality, and help businesses stay ahead in the rapidly evolving digital landscape.

The event will be held at HIDM, SSB-73, UE-2, Hisar, offering students a valuable learning opportunity to explore the future of AI-powered SEO and content marketing.

For registration and more information, visit the official HiDM website : www.hidm.in

The session was hosted by Neetu, BBA Student, HSB (GJUS&T), under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar focused on understanding the psychological factors that influence social media interactions, consumer behaviour, and purchasing decisions.

A key highlight of the session was “The Psychology of Social Media.” Students explored how people respond to different types of social media content and how emotions, attention, preferences, and online behaviour can influence their interaction with brands. The discussion helped students understand why certain content attracts users while other content fails to create engagement.

The seminar concluded with key insights, findings, and future trends, encouraging students to look at social media marketing from both a creative and psychological perspective. The session provided an opportunity for students to strengthen their understanding of consumer behaviour and apply psychological principles to modern digital marketing.

Overall, the seminar on “Psychology Behind Social Media Marketing” was a valuable learning experience, helping students understand the connection between psychology, consumer behaviour, AI, and social media marketing. Such student-led seminars are an important part of HiDM‘s practical learning approach and provide students with opportunities to develop their concepts and industry-oriented skills.

The session was hosted by Mahek, an Integrated BBA Student from Hisar, GJUS&T, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with an opportunity to explore the changing relationship between social media platforms and consumer decision-making.

A major focus of the seminar was Social Media Impact and Consumer Buying Behaviour. Students learned how platforms such as Instagram, Facebook, YouTube, and other digital channels have transformed the way consumers discover products, evaluate brands, interact with businesses, and make purchasing decisions.

Another important topic discussed during the session was AI in Marketing. Students gained insights into how artificial intelligence can support marketers in understanding audiences, personalizing content, analyzing consumer behaviour, and developing more targeted marketing strategies. AI, social media marketing, analytics, and other digital marketing technologies are also part of HiDM’s broader training approach.

Overall, the seminar on “Impact of Social Media on Consumer Buying Behaviour” was a valuable learning experience, helping students understand the connection between social media marketing and consumer psychology. The session encouraged participants to look at digital marketing from a consumer-centric perspective and understand how businesses can use social media strategically to build engagement and influence purchase decisions.

The seminar will focus on the psychology behind social media and the factors that influence consumer decision-making. Key highlights of the session include understanding consumer behaviour, identifying marketing triggers that influence buying decisions, exploring the role of Artificial Intelligence in smarter social media marketing, and discovering key insights and future trends in the digital marketing industry.

The session aims to help students understand how social media platforms influence consumer psychology and how marketers can use these insights to create more effective marketing strategies. The seminar will provide participants with practical knowledge and valuable insights into the changing world of digital marketing.

The seminar will be held at HIDM, SSB-73, UE-II, Hisar, and is expected to offer students an excellent opportunity to enhance their understanding of consumer psychology, social media marketing, and AI-powered digital strategies.

For registration and more information, visit the official HiDM website : www.hidm.in

The session was hosted by Harsh Bhadu, Intern | Pursuing BCA (GJU), under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with practical insights into how businesses can track, analyze, and optimize their websites to improve user experience and digital performance.

A major focus of the seminar was Website Performance Analysis. Students learned about the importance of monitoring website performance and understanding different factors that can influence how effectively a website serves its visitors. The session also introduced participants to the concept of Core Web Vitals and their relevance to website experience and optimization.

Another key highlight was User Traffic Analysis. The session explained how analyzing website traffic can help businesses understand visitor behavior, identify useful trends, and make more informed digital marketing decisions. Students were also introduced to Website Audit Tools that can be used to identify technical and performance-related issues on a website.

Overall, the seminar on “Business Website Performance Analytics System” was a valuable learning experience, helping students understand the importance of tracking, analyzing, and optimizing website performance. The session encouraged students to develop a more analytical approach toward digital marketing and website management. HiDM regularly conducts student seminars and learning activities as part of its practical education approach.

The seminar will be hosted by Mahek, an Integrated BBA student at HBS, GJUS&T, under the mentorship of Er. Manmohan Singla. The session will explore how social media platforms influence consumer preferences, purchasing decisions, and modern marketing strategies.

Key Highlights of the Seminar:

• Social Media Impact
• Consumer Buying Behaviour
• Influencer Marketing
• AI in Marketing
• Digital Trends
• Customer Decision-Making

The seminar aims to help students understand the growing influence of social media, influencers, artificial intelligence, and digital trends on consumer behaviour. Participants will gain valuable insights into how customers make purchasing decisions in today’s digital world.

For registration and more information, visit the official HiDM website : www.hidm.in