The session was hosted by Ujjwal, an Intern pursuing an MBA in Marketing from IGU, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with an opportunity to explore how consumer psychology and neuromarketing can influence the effectiveness of digital marketing campaigns.

A major focus of the session was Consumer Behavior Analysis. Students learned how understanding customers’ needs, preferences, emotions, and decision-making patterns can help marketers develop more relevant and engaging marketing strategies. The discussion highlighted the importance of studying consumer behavior in today’s competitive digital environment.

The seminar helped students understand the connection between neuromarketing, consumer psychology, AI, and digital marketing, giving them valuable insights into how modern marketers can use consumer-focused strategies to improve engagement and marketing performance.

Overall, the seminar on “Neuromarketing and Consumer Psychology in Digital Marketing” was a valuable learning experience for students, encouraging them to look beyond traditional marketing approaches and understand the psychological factors that influence consumer decisions. Such student-led seminars form an important part of HiDM’s practical and industry-oriented learning approach.

The seminar will be hosted by Harsh Bhadu, an intern at HiDM, under the mentorship of Er. Manmohan Singla. The session will focus on understanding website performance, analysing key metrics, and using analytics to improve business growth.

Key Highlights of the Seminar:

• Website Performance Analysis
• Core Web Vitals Overview
• Website Speed Optimization
• SEO Performance Insights
• User Traffic Analysis
• Website Audit Tools

The seminar aims to help participants understand how to track, analyse, optimize, and grow through website performance analytics. Students will gain practical knowledge about measuring website performance, improving speed and SEO, analysing user traffic, and using website audit tools effectively.

For registration and more information, visit the official HiDM website: www.hidm.in

The session was hosted by Ishant Khanna, HiDM Student, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar focused on understanding the connection between Artificial Intelligence, consumer psychology, and modern marketing strategies.

During the session, students were introduced to the fundamentals of Artificial Intelligence and Consumer Psychology. The discussion highlighted how understanding consumer thoughts, preferences, emotions, and decision-making processes can help marketers develop more effective and customer-focused marketing strategies.

The seminar provided students with valuable exposure to an emerging area of digital marketing and strengthened their understanding of how AI and consumer psychology can work together to create smarter marketing strategies. HiDM regularly conducts student-led seminars under its SAP initiative to encourage practical learning and concept development.

Overall, the seminar on “AI and Consumer Psychology in Marketing” was a valuable learning experience, giving students a deeper understanding of consumer behavior and the growing role of artificial intelligence in shaping the future of marketing.

The seminar will be hosted by Ishant Khanna, a HiDM student, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach and Trainer. The session will focus on understanding how Artificial Intelligence is transforming the way marketers study consumer behaviour, preferences, emotions, and decision-making.

Key Highlights of the Seminar:

• What is Artificial Intelligence?
• What is Consumer Psychology?
• How AI Understands Consumers?
• Psychology Behind Marketing
• Future of Consumer Behaviour
• Case Study

The seminar aims to provide students with practical insights into the growing connection between AI, consumer behaviour, psychology, and modern marketing. Participants will explore how AI-powered technologies can help marketers better understand their target audience and create more personalized and effective marketing strategies.

The event is part of HiDM’s ongoing efforts to provide students with exposure to emerging technologies and industry-relevant concepts through its Student Activity Program. HiDM regularly organizes seminars and practical learning activities to help students strengthen their knowledge of digital marketing and related technologies.

For registrations and inquiries, interested participants can contact HiDM at 9253082888 or visit www.hidm.in