The session was hosted by Harsh Bhadu, Intern | Pursuing BCA (GJU), under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with practical insights into how businesses can track, analyze, and optimize their websites to improve user experience and digital performance.

A major focus of the seminar was Website Performance Analysis. Students learned about the importance of monitoring website performance and understanding different factors that can influence how effectively a website serves its visitors. The session also introduced participants to the concept of Core Web Vitals and their relevance to website experience and optimization.

Another key highlight was User Traffic Analysis. The session explained how analyzing website traffic can help businesses understand visitor behavior, identify useful trends, and make more informed digital marketing decisions. Students were also introduced to Website Audit Tools that can be used to identify technical and performance-related issues on a website.

Overall, the seminar on “Business Website Performance Analytics System” was a valuable learning experience, helping students understand the importance of tracking, analyzing, and optimizing website performance. The session encouraged students to develop a more analytical approach toward digital marketing and website management. HiDM regularly conducts student seminars and learning activities as part of its practical education approach.