The session was hosted by renowned Life and Business Coach, Gargi Arya, who brought her expertise and practical knowledge to help students navigate the ever-evolving world of digital content creation.

The webinar focused on equipping students with modern strategies to grow and sustain their presence on Instagram using Artificial Intelligence tools. Gargi Arya shared valuable insights into how AI can simplify content creation, enhance creativity, and improve consistency—key factors for building a strong personal brand online.

One of the highlights of the session was the discussion on psychological factors that influence audience behaviour. Students learned how emotions, relatability, and storytelling play a crucial role in capturing attention and increasing engagement. Gargi emphasised understanding audience intent and crafting content that resonates on a deeper level.

The webinar also covered viral content hooks, where students were introduced to powerful opening lines and formats that instantly grab attention within the first few seconds—an essential technique in today’s fast-scrolling digital environment. Real-life examples and breakdowns of trending content helped students understand what makes posts go viral.

Another key segment focused on content creation prompts using AI tools. Gargi Arya demonstrated how students can generate ideas, captions, and even content calendars using AI platforms, saving time while maintaining creativity and originality.

She also shared tips on maintaining authenticity while leveraging automation. Additional topics included: • Building a consistent content strategy

• Understanding Instagram’s algorithm basics

• Importance of niche selection and personal branding

• Balancing trends with originality

• Using analytics to refine content performance

The session was highly interactive, with students actively participating in Q&A discussions and sharing their own content challenges. Gargi Arya provided personalised suggestions, making the session practical and relatable.

Overall, the webinar proved to be an enriching experience for HIDM students, empowering them with actionable strategies and modern tools to excel in the competitive digital space. The institute continues to organise such knowledge-driven sessions to ensure students stay ahead in the dynamic field of digital marketing.