Tribes constitute over 8% of our population which offers a wide range of handicrafts including hand-woven cotton, silk fabrics, wool, metal craft, terracotta, bead-work, that need to be preserved and promoted. In the line with preserving and promoting these tribal handicrafts and culture, “Be the Brand Ambassador of Tribes India” contest is being organized. The contest invites stories featuring any tribal product (s) from customers across the country. The stories should highlight his/ her experience in using the product and provide details of the product and the place/ shop from where it was purchased. The stories should be in the form of short videos. Participants have to upload their video on youtube till 14^th May 2021. For more information related to Be the Brand Ambassador of Tribes India contest, visit https://www.mygov.in/task/be-brand-ambassador-tribes-india/