He explained, “On-page SEO is important because Google uses many factors to rank web pages. Most important is the content of the page itself. On-page SEO includes techniques like Keyword planning, URL optimization, image optimization, meta title & meta description optimization, content optimization, which are some of the On-page SEO Techniques that every digital marketer should follow. Previous to this, a seminar on keyword planning was conducted by Radhika Goyal.

Digital Marketing Seminar fest 2021 is a part of HiDM’s SAP section, where SAP stands for Student Activities and Programs. The seminar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the seminar Fest 2021, students present seminars on different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.

The fifth seminar of HiDM under its SAP (Students Activities and Program) section will be on the topic ‘On-Page Optimization’. Under the seminar on On-Page Optimization, What is On-Page SEO, ON-Page SEO tools, ON-Page SEO Techniques, and Importance of SEO will be discussed. The seminar will be hosted by Anish Jindal, a HiDM Student under the guidance of his mentor and coach Er. Manmohan Singla (Director & Trainer, HiDM). The fourth seminar of seminar fest 2021 will be on Keyword Planning.

Scope of Digital Marketing

Digital marketing is the most trending skill nowadays. It is a skill that can be learned by anyone irrespective of age and profession. Businesses are running and will run in future also, to keep any business ahead of the competition, digital marketing is the first requisite nowadays. Because users are getting online and they prefer to search anything online prior to the buying experience.

So to be on the platform where the users are, digital marketing is needed and this transition from traditional to digital marketing has also created the demand for digital marketing professionals in both big and small cities. This increased demand for Digital marketing professionals has helped in establishing HiDM as the best Institute for Digital Marketing in Hisar. By learning the Digital Marketing course in Hisar Institute of Digital Marketing, hundreds of students have become digital marketing professionals who are serving at different companies.