The seminar was hosted by HiDM’s student Navneet Nagal under the guidance of his mentor Er. Manmohan Singla (Director- HiDM). Generating leads is important in order to have the sales process look good. No business can grow without generating leads, said Navneet during the seminar.  He explained the various techniques to generate high-quality sales leads but majorly described how to generate leads through search ads. The complete step by step process of implementation of the search ad was shown to the audience.

HiDM’s Digital Marketing seminar fest 2022 is an activity that comes under SAP (Student Activities and Programs). Every year, HiDM hosts a seminar fest or webinar fest as per the situation to provide professional experience and exposure to budding digital marketing professionals. The students who are learning advanced digital marketing courses at HiDM have to present seminars on digital marketing topics. Er. Manmohan Singla, the Director, mentor, and Digital Marketing Trainer at HiDM is training young minds about digital marketing and its modules.