She explained, “The goal of keyword research is to discover words and phrases that people are looking for on Google and other major search engines. These phrases are associated with your website’s products and services. Take the time to understand your audience and the questions they’re asking, adding those words in your content, is a big part of keyword research. There are various types of keywords and Keyword planning tools that every SEO expert should know while formulating SEO strategies.

Digital Marketing Seminar fest 2021 is a part of HiDM’s SAP section, where SAP stands for Student Activities and Programs. The seminar series is being conducted by HiDM to provide professional exposure to students to make them excel in their future jobs. In the seminar Fest 2021, students are presenting different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla. Earlier, The seminar on SEO techniques was conducted by Vanshika Bansal.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.

The fourth seminar of Digital Marketing Seminar fest 2021 organized under SAP (Students Activities and Program) section of HiDM will be on the topic ‘Keyword Planning’. Under the seminar on Keyword Planning, What is a keyword, Types of keywords, keyword density, keyword volume, different keyword planners will be discussed. The seminar will be hosted by Radhika Goyal, a HiDM Student under the guidance of her mentor and coach Er. Manmohan Singla (Director & Trainer, HiDM). The third seminar of Seminar fest 2021 will be on SEO Techniques.

Scope of Digital Marketing

Digital marketing is the most trending skill nowadays. It is a skill that can be learned by anyone irrespective of age and profession. Businesses are running and will run in future also, to keep any business ahead of the competition, digital marketing is the first requisite nowadays. Because users are getting online and they prefer to search anything online prior to the buying experience.

So to be on the platform where the users are, digital marketing is needed and this transition from traditional to digital marketing has also created the demand for digital marketing professionals in both big and small cities. This increased demand for Digital marketing professionals has helped in establishing HiDM as the best Institute for Digital Marketing in Hisar. By learning the Digital Marketing course in Hisar Institute of Digital Marketing, hundreds of students have become digital marketing professionals who are serving at different companies.