In his introduction to the topic, he briefly explained the growing influence of social media on businesses by using social media, brands may connect with their target audience on a more personal level, also customers can directly communicate via social media sites such as Facebook, Twitter, Instagram, etc. Any company or brand can use various monetization techniques like affiliate marketing, Brand collaboration, and engaging content to grow social media earnings-said Aditya.

In the end, a short question-answer session was also held in which students asked their doubts and host Aditya solved them.

HiDM’s Digital Marketing Seminar Fest is an opportunity for digital marketing students to learn something more beyond digital marketing skills. The mentor and digital Marketing Trainer Er Manmohan Singla is one of the best digital marketing professionals in India who not only trains students for the Digital world but also for surviving in the corporate world.