The seminar on how to create an SEO strategy for any website was hosted by HiDM’s student Kirti Aggarwal under the mentorship of Er. Manmohan Singla (Director HiDM). Highlights of the seminar were what is SEO, types of SEO, On-page SEO, Off-Page SEO, Content SEO strategy for any website, and case study.

During the presentation, the host firstly explained what is SEO, what is optimization and how to rank any website at top of a search engine. She stated that SEO stands for search engine optimization. To rank a website on SERP (Search engine result page), companies do optimization using different strategies.

Different SEO strategies for a website were discussed in detail. The best-mentioned strategies were, choosing your audience, making a list of topics, choosing long tail keywords, converting traffic into leads and sales, creating different pages for different keywords, and also creating a blog on your website.  

In the last, the host asked questions related to the topic and also cleared all the doubts of the audience.  

The third seminar on the topic ‘ How to create SEO Strategy for any website will be conducted on Oct 14 by student Kirti Aggarwal under the guidance of her mentor Er. Manmohan Singla. The major highlights of the seminar are the introduction to SEO, SEO types, SEO Content strategy for a website, and a case study.

HiDM holds the digital marketing seminar fest 2022 Phase -1 in the first half of the year. Every year, HiDM conducts a Digital Marketing seminar fest under the SAP- (student Activities and Programs) section. HiDM provides an advanced Digital Marketing course of 4 months covering every module of digital marketing. It also provides 2- a months internship in a Pvt ltd company.  The trainer and coach, Er. Manmohan singla is one of the best digital marketing professionals in India.