Firstly, he explained what is segmentation, the need for segmentation, and the Types of segmentation. He further explained, “Segmentation can improve customer service, aid in communicating with segments of customers through preferred channels or platforms, and help find new opportunities for products, support, and service efficiently.”

In the end, a short question-answer session was also held in which students asked their doubts and host Ritik solved them.

HiDM’s Digital Marketing Seminar Fest is an opportunity for digital marketing students to learn something more beyond digital marketing skills. The mentor and digital Marketing Trainer Er Manmohan Singla is one of the best digital marketing professionals in India who not only trains students for the Digital world but also for surviving in the corporate world.