The seminar aims to provide students and digital marketing enthusiasts with a deeper understanding of how Artificial Intelligence is transforming modern SEO strategies. The session will highlight the growing role of AI tools in improving keyword research, content optimisation, website performance analysis, and data-driven decision-making.

The seminar will be hosted by Nancy Gupta, a digital marketing student at HiDM, who will present a comparative analysis of AI-driven SEO techniques and traditional optimisation methods. The session will focus on helping participants understand the practical applications of AI in modern search engine optimisation and how it improves efficiency compared to manual SEO practices.

Key highlights of the seminar include:

Basics of SEO and website performance

Role of AI in modern SEO

Real AI applications in optimisation

Comparison between AI and traditional SEO methods

Future scope of AI in search engine optimisation

The seminar will be conducted under the guidance of Er. Manmohan Singla, mentor and digital marketing trainer at HiDM, will also share valuable industry insights with the participants.

This educational session aims to encourage students to explore the future of AI-powered digital marketing and understand how emerging technologies are reshaping the SEO landscape.