The session was hosted by Neetu, BBA Student, HSB (GJUS&T), under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar focused on understanding the psychological factors that influence social media interactions, consumer behaviour, and purchasing decisions.

A key highlight of the session was “The Psychology of Social Media.” Students explored how people respond to different types of social media content and how emotions, attention, preferences, and online behaviour can influence their interaction with brands. The discussion helped students understand why certain content attracts users while other content fails to create engagement.

The seminar concluded with key insights, findings, and future trends, encouraging students to look at social media marketing from both a creative and psychological perspective. The session provided an opportunity for students to strengthen their understanding of consumer behaviour and apply psychological principles to modern digital marketing.

Overall, the seminar on “Psychology Behind Social Media Marketing” was a valuable learning experience, helping students understand the connection between psychology, consumer behaviour, AI, and social media marketing. Such student-led seminars are an important part of HiDM‘s practical learning approach and provide students with opportunities to develop their concepts and industry-oriented skills.