The session was hosted by Mr. Ishaan, HiDM Student, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with practical insights into the changing landscape of market research and the growing role of AI in understanding markets and consumers.

The session covered the evolution of market research, helping students understand how traditional methods such as surveys, interviews, focus groups, and observation have gradually evolved with the introduction of digital technologies and AI-powered tools.

A major highlight of the seminar was the role of AI in market research. Students learned how AI can assist businesses in data collection, consumer behavior analysis, predictive analytics, sentiment analysis, competitor research, survey automation, and generating real-time market insights.

The seminar further discussed future trends in market research, including AI-powered research, real-time analytics, predictive insights, personalized research, social media intelligence, and human-AI collaboration. The session emphasized that AI can empower researchers with deeper insights while human creativity and judgment remain essential.

Overall, the seminar was an informative and practical learning experience for HiDM students. It helped participants understand how Artificial Intelligence is reshaping market research and enabling businesses to make smarter, faster, and more informed marketing decisions. HiDM continues to promote practical, industry-oriented learning through student-led seminars and activities.