The new logo has two chrome-infused elements aligned in a way to highlight ‘M’ signifying Mahindra. Whereas, the current logo has an oval with the three lines that converge at a point. The new logo would replace Mahindra’s current 21-year-old insignia.

Mahindra’s present logo was first introduced in 2000 and it came into being two years later on the Scorpio in 2002 after a reorganization by then Managing Director Anand Mahindra.