According to the company, the music collection will make Instagram content more enjoyable and will motivate other musicians to post 1-minute music videos on the platform.

Music distribution and artist services company, Believe, has worked with Instagram for this association. Vivek Raina, Managing Director – India, Believe, says, “Reels is a core part of our plans, as we look to engage audiences for our artists, and immerse their songs in pop culture. I’m glad Instagram’s seeing this artist’s behavior and innovating with #1MinMusic – which is a very relevant, new-age genre of music today. We hope this provides the structure for artists, emerging and established, to understand the way they need to think about short-form video. We’re glad to have worked with Instagram on this.”

The ‘1 Minute Music’ will be available for people to use within the Reels audio gallery.