The session was hosted by Sakshi Vishwakarma, HiDM Student, and mentored by Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with an opportunity to explore the changing landscape of influencer marketing and understand the growing role of AI in digital campaigns.

The seminar covered the evolution of influencer marketing, beginning with traditional influencer marketing approaches and moving towards modern, data-driven strategies. Students learned how brands are increasingly using data and technology to identify suitable influencers and improve campaign performance.

A key highlight of the session was AI-powered influencer discovery. Students were introduced to the role of AI in finding relevant influencers based on audience, content, engagement, and campaign requirements. The session also discussed how AI can support content creation, enabling marketers and influencers to develop engaging digital content more efficiently.

The interactive session provided students with practical insights into the future of influencer marketing and encouraged them to explore emerging AI-powered marketing techniques. HiDM continues to promote practical and industry-oriented learning through student seminars and activities, helping learners understand the latest developments in digital marketing and AI.

Overall, the seminar was an informative learning experience that helped students gain a deeper understanding of how AI is reshaping influencer marketing and creating new opportunities for digital marketers.