The seminar was hosted by HiDM’s student Parth Lalit under the guidance of his mentor Er. Manmohan Singla (Director- HiDM). Having a website on Google is not enough if it is not getting traffic and ranking on Google. The optimization strategies used on the website are termed as On-page optimization. The various On-Page optimization techniques are Content optimization, Url optimization, Image optimization, Meta title optimization, meta tags, all were described by Parth. Optimizing a website is very important as it is the only way to grow your business presence organically on Google.  

HiDM’s Digital Marketing seminar fest 2022 is an activity that comes under SAP (Student Activities and Programs). Every year, HiDM hosts a seminar fest or webinar fest as per the situation to provide professional experience and exposure to budding digital marketing professionals. The students who are learning advanced digital marketing courses at HiDM have to present seminars on digital marketing topics. Er. Manmohan Singla, the Director, mentor, and Digital Marketing Trainer at HiDM is training young minds about digital marketing and its modules.