The seminar on structured data implementation to improve search engine visibility was presented by Sandeep (HiDM student). First, he explained how structured data provides a standardized form of information about a page and classify the page’s content. He also explained how structured data helps search engines find and understand the content and website. He also described in detail about data testing tools, schema markup for local SEO, and how to keep data accurate and updated.

In the end, a short question-answer session was also conducted in which students asked their doubts and host Sandeep resolved them.

HiDM’s Digital Marketing Seminar Fest is an opportunity for digital marketing students to learn something beyond digital marketing skills. Mentor and Digital Marketing Trainer Er Manmohan Singla is one of the best digital marketing professionals in India who trains students not only for the digital world but also to survive in the corporate world.