Facebook gave some limited shopping options on the photo-sharing app Instagram and messaging app Whats App last year. Facebook’s fresh initiative seems to be an extension of that. The company believes that despite this slowing user growth, the company’s platform will be more business-friendly and the company will see a further increase in revenue.

The company’s CEO Mark Zuckerberg said in live streaming that expanding e-commerce will be important to start rebuilding the economy in this era of the epidemic. A single online store will be created through Facebook Shops which will be available on both Facebook and Instagram. In-app purchases can be made through its checkout feature, while through its messaging feature on WhatsApp and Instagram, customers will be able to chat with the merchants available on this platform through directly.

Mark Zuckerberg further said that the company will try to connect more and more businesses and products on its platform in association with Shopify and similarly 7 more online commerce platforms. Zuckerberg further noted that shops can be found on businesses’ Facebook pages and Instagram profiles, and they may also appear in stories or can be promoted in advertisements. Items made available for a business will appear within the shop and users can bucket items or place orders.