The session was hosted by Satvik Jain, HiDM Student, under the mentorship of Er. Manmohan Singla. The seminar provided students with practical knowledge about how digital platforms such as Meesho are creating opportunities in e-commerce and social commerce.

A major highlight of the seminar was the discussion on tools that empower sellers. Students explored features related to order management, sales tracking, product catalogues, marketing and promotion, and seller analytics. The session also highlighted how data and analytics can help sellers understand performance and make informed business decisions.

The seminar further covered market trends shaping Meesho’s future and the growing role of technology in e-commerce. Students learned how changing consumer preferences, social media, digital payments, affordable internet access, and AI-powered recommendations are influencing online shopping and selling.

Overall, the seminar was an informative learning experience that helped students understand the Meesho ecosystem, seller tools, e-commerce trends, data analytics, and digital marketing opportunities. The session further strengthened their understanding of how technology and social commerce are contributing to the evolving digital business landscape.