The seminar on how to create an SEO strategy for any website was hosted by HiDM’s student Kirti Aggarwal under the mentorship of Er. Manmohan Singla (Director HiDM). Highlights of the seminar were what is SEO, types of SEO, On-page SEO, Off-Page SEO, Content SEO strategy for any website, and case study.

During the presentation, the host firstly explained what is SEO, what is optimization and how to rank any website at top of a search engine. She stated that SEO stands for search engine optimization. To rank a website on SERP (Search engine result page), companies do optimization using different strategies.

Different SEO strategies for a website were discussed in detail. The best-mentioned strategies were, choosing your audience, making a list of topics, choosing long tail keywords, converting traffic into leads and sales, creating different pages for different keywords, and also creating a blog on your website.  

In the last, the host asked questions related to the topic and also cleared all the doubts of the audience.