Content marketing is creating valuable and relevant content to attract the audience and switch them into customers. With the new technology and trends coming, the needs of your audience are constantly changing, and to need to keep up with that you need to create and distribute effective and engaging content.

Here are 9 emerging content marketing trends:

1.Video and Live-Streaming

Thanks to youtube and Instagram Reels, which have become popular video and live-streaming platforms, and are going to grow in the coming years. The present consumer increasingly wants video content from their favorite brands as it shows how a brand works and how authentic they are. When it comes to Digital Marketing, video is an important content marketing strategy because it keeps the audience engaged. The Video does very well on several different platforms such as Facebook, Instagram, LinkedIn, and even on your business websites. Live-streaming video is the new trend, it connects with customers directly and enables two-way communication with the business. To conduct live-streaming video you can go live from Facebook or Instagram and organize live Q&A sessions with the audience, live events, live streaming of presentation, announcements, and, behind-the-scenes-glimpses to engage with your audience. Live streaming videos will increase your engagement rate on social media and you will also receive real-time feedback from your audience. So if you want to engage with your audience through content, use video, and live streaming content marketing strategy to show your audience that your brand is more than a name.

2. User-Generated-Content

User-generated content is that content that is created and published by unpaid contributors also called fans who promote a brand rather than brand promoting itself. User-generated content can be any content such as blogs, website pages, images, social media posts, and testimonials. For user-generated-content, you need to determine what motivates your audience to share your content and how you can engage customers to create user-generated content. User-generated content not only engages consumers but also allows you to value your loyal customers. For example, when Coca Cola company launched the” Share a Coke “campaign, it encouraged users to search out a coke with their name on it so as to share it on social media. People shared images with coke providing free viral content marketing for the brand.

3. Voice Search

Thanks to Apple Siri and Amazon Alexa, voice search technology is going to drive content marketing. It is expected that all web searches will be conducted by voice in the coming years.

To utilize the voice search trend:

• Optimize voice search using long-tail keywords in titles and ask questions like what, who, when, where, who, and how when doing voice search. These are commonly used words. For example, when talking to a voice assistant, people will not say only ‘content marketing’. Instead, they will form a question ‘what is content marketing’ as if they are talking to a human. Make your content natural and conversational sounding.
• Secondly, by looking into the voice queries, you will get even more insight into the type of information and content your audience is looking for. This will not only tailor your existing content for voice-SEO but also inform your future content-creation initiatives.

Smart devices have taken hold of the marketplace, so it only makes sense to make most of this with content marketing.

4. Podcast

In recent years Podcasts have become a very popular content marketing trend. Podcasts are very informative and can be listened to while walking, driving, and walking on treadmills. Podcasts can be about any topic or industry: entertainment, history, sports, books, business industries, technology, or about current happening’s in the industry.  Creating a podcast content haphazardly is not going to be effective. Make your podcasts as effective as you do the rest of your content marketing efforts. Try to focus on one topic this can help your brand establish its credibility within your field of expertise.

5. Use of visuals

From entertainment to communication, people are moving towards the visual medium.  Visual content marketing is trending as it improves the content experience and gives an innovative view of the content. Visuals not only make your content prettier but also make it informative. Facebook, Instagram, youtube are the most popular platforms to share visual content.  Create and share interesting graphics that will attract your audience.

6. Data-Driven Content

Everything in business is data-driven today, whether it is to execute a ‘big idea’ in an effective way or to personalize content.  Data + technology + great storytelling is a powerful content creation strategy that is taking brands into new territory with relevance, personalization, and creativity. To take advantage of this trend, review your analytics, and identify the content that your audience engages with most and create more of that type of content. 

7. Augmented-Reality Visuals

Snapchat offers users a ton of Augmented Reality filters and lens to create fun visual content like a puppy dog nose, ears, or a pretty flower crown on top of their head. These filters are all possible via augmented reality. Even Snapchat also allows you to create your own branded filters and lenses and helps to promote your business to social media users.

8. Personalized Content

Every customer wants to feel special and that’s where personalized content strategy comes in. As each and every customer wants and needs are different, the content marketing technique used to lure them must be different.  But now personalized content has gone on the next level that is known as dynamic content.  Dynamic content refers to web content that changes based on the user’s demographics, behaviors, preferences, and interests. The goal of delivering personalized content is not just to deliver content to your customers, but to deliver the accurate content that will get them to take further steps in their own buyer’s journey.

9. Topic Focused Content

Google’s algorithms now look at more than just the quality of a single page while ranking. Creating various posts about one certain topic that falls under a single umbrella is a new content marketing strategy. It shows that your brand is an expert in the respective field and will help build brand awareness and improves your credibility too.

Content marketing is one of the most effective marketing strategies, that allows businesses to connect with their customers and form long-lasting relationships with them. Now that you are aware of these important content marketing trends, you can start implementing them into your content marketing strategy.

Also Read 39 content marketing tools

It’s important for writers to create high-quality content that can engage as many people as possible and aspire them to read and share. For this, you can use content writing tools. They can simplify your work and help you write well-researched, grammatically correct, easy to read, and interesting content. Today we’ll take a glance at those 39 content writing tool to take you from good to great:

Best tools for content writing:-

1). Calmly Writer

It is the best content writing tool for distraction-free writing. It helps you focus more. There is a “focus mode” available in it which highlights the paragraph you’re editing at a time. It offers easy formatting and auto-save options to make the writing process simple. It also saves your backups locally along with Google drive. You can turn on its “dark mode” if you want to write in white on black.

2). 750 Words

750 Words tool encourages you to write more regularly. It asks you to write 750 words a day. You can write about anything that comes into your mind as it is totally private space. It helps you elaborate a habit to write, type faster, and avoid distractions. You will also get to know yourself much better as this tool analyses your feelings and mindset through your words.

3). Ideaflip

Ideaflip helps you turn your thoughts into ideas, share, and refine. It is the best tool to work on new content ideas with your team of writers and editors. This tool helps you indulge in real-time brainstorming and collaboration with your team. It keeps you connected across devices. You can discuss your ideas, share references, and work together to create magnificent content.

4). Cliche-finder

As clear from the name, this tool helps you find cliche in your content. It helps you find repetitive overused words or phrases that don’t add any value to your content. It analyses your writing, highlights cliches, and tells you exactly which lines need some adjustments. This makes it the best content writing tool to help you improve the quality of your content. It’s a basic tool with minimal design but it makes your content clich free and helps you convey your message efficiently.

5). Co schedule headline analyser

If you want more people to engage in your content your headlines should be catchy which creates interest and compel people to read the whole content. CoSchedule’s Headline Analyzer tool helps you write impressive headlines. Using this you can improve your headlines to drive more traffic and shares, and rank higher in search results.

6). Focus Writer

If you distract easily that makes your work extend and less effective this tool is for you. It helps you to do distraction-free writing. It has a concealing interface that allows you to just write. Thus you can write with concentration but you can’t use it for editing purposes. You can set goals in it either by time or word count. You can also set alarms to ring after a certain period of time which saves your time of watching the clock again and again.

7). Hubspot’s Blog ideas generator

It’s quite challenging for many writers to come up with new topics every time. HubSpot’s Blog ideas generator tool helps you find relevant blog post ideas in your particular niche. It requests you to input three nouns relevant to your niche and gives back five blog topics.  It provides you brilliant ideas to get started and helps you enhance your productivity.

8). ilys

ilys is a kind of weirdest but very useful content writing tool available online. It mainly focuses on your creative part and restricts your inner-editor. It has an extremely minimal interface. It asks you about the number of words you want to write. All that you can do with this Ilys tool is just write. You can’t go back, can’t edit, and can’t even see what you’ve actually typed until you finish the word count goal you have set.

After finishing your writing, you can edit your content the way you want. Keeping these both writing and editing processes separate helps you improve your content quality and write faster.

9). Read-o-meter

As its name suggests, Read-o-Meter helps you to determine the time it would take people to read your content.  The calculation it provides is based on the standard reading speed. Using this tool, you can tell your readers how much time it will take them to read your blog post.

10). One- tab

As a content writer, you eternally do a lot of research and also use many tools to write better. Because of this, many writers struggle to shuffle between too many tabs. OneTab is an excellent tool that helps you convert all your tabs into a list. You can easily access any of them with just a tap. Along with avoiding clutter, it also speeds up your laptop by saving up to 95% of its memory usage.

It also allows you to share your tabs with other people. This means that you can share your research with other writers which also makes it easier for you to explain the ideas and revisions you are looking for with them.

11). Hemingway Editor

The Hemingway App helps you refine your writing. It is one of the best content writing tools for improving writing skills. It highlights lengthy, complex, and hard-to-read sentences, asking you to shorten them.

It suggests you to replace difficult words and phrases with simpler ones and remove dispensable adverbs and it also highlights the use of passive voice. You can improve your content’s readability as well.

12). YoastSEO

If you are a WordPress user, YoastSEO is a very useful content writing tool for you. It suggests powerful SEO titles and descriptions. Along with that it also helps you improve the quality of your content and provides changes too. You can find your readability score through the tool and also check if your content uses sufficient connectors. YoastSEO also helps you analyze internal links, subheading distribution, sentence length, and more.

13). Reedsy

If you want to create poetic pieces for your content Reedsy is a very helpful resource for you. It helps you to find rhymes, poems, similar sounding words, homophones, and quotations. You can easily compose a poetic piece of content with Reedsy. You can also find synonyms, antonyms, adjectives, and phrases relevant to word your search. This tool is very helpful for you when you can’t figure out the right words to express your thoughts.

It is also very useful for writing captions for posting on social media as they need to be short and catchy.

14). Word counter

Word counter tool helps you find out overused words in your content. Using this tool you can identify and eliminate repetitive terms from your content and refine it for enhancing the quality of your content.

15).  Ulysses

It’s a complete distraction-free writing app for Mac, iPad, and iPhone. It has a clean interface and an excellent selection of distraction-free modes. It helps you improve your writing. And the best part about it is that you can set writing goals, track progress, organize your blog posts, and publish directly to WordPress.

You can write from anywhere, anytime as your content library automatically syncs between all connected devices through iCloud. You can always continue writing from the point you left in between.

16). Power thesaurus

It happens many times when you want to say something but the right word does not come to your mind . Power thesaurus is an extremely effective tool that can help you in such scenarios. When you type the word in the search bar, Power Thesaurus provides a lot of related information to that. You can also search for synonyms, antonyms, and meaning with appropriate examples. This can help furnish your articles and increase your vocabulary as a writer also.

You can  select whether you’re looking for a verb, noun, or idiom too.

17). Text expander

Text expander is a brilliant tool that enhances your productivity more. You can easily insert snippets such as email addresses and images while you type. It saves you a lot of time and also dodges typos and copy/paste errors.

It also offers you options of  sharing signatures and descriptions with your team. Such features from the tool can help you improve productivity by typing in a smarter way.

18). Unsuck it

Usually, many brands and companies have their own set of words that they use to define everyday business affairs. While people in your office understand those terms but your online readers may not have acquaintance with your business jargon.

Unsuck It is a tool to find easy alternatives for your business jargon. It helps you make your content clearer and more appealing for your online audience. With the help of this tool, you can create blog posts that your readers can relate to.

19). Draft

The draft is an excellent writing app with the best control over different writing versions.  It has a minimalistic design and cooperative editing features. The draft allows you to edit your work. It also even tracks the changes it makes and asks you to accept or reject them. You get to see the two versions of your document in side-by-side columns.

If you want to restore a certain paragraph from a previous version, Draft lets you do so.

20). TitleCase

 TitleCase helps you capitalize on your titles and headlines for different publications. It’s important to write your titles right and properly because people usually attract good titles.

This tool automatically capitalizes blog titles, news headlines, and other titles in AP style, APA style, Chicago style or other different styles. It is also helpful in creating captions for posting on social media.

21). Zenpen

It’s another one of the best content writing tools that help you keep distractions away. It has a minimalist writing design where you can focus only on writing. It also supports basic formatting options such as bold, italics, links, and quotes. It helps you create content easily for posting on social media through this tool.

22). Weava

Research is one of the most important and time taking tasks of content writing. Weava is an amazing tool that helps you research efficiently. You can manage all of your research materials in one place, highlight the important parts, and add notes. This tool allows you to classify your content highlights into specific collections. you can also even work together with your team via a cloud syncing feature.

This tool is really  helpful for those who work extensively on research papers or dissertations.

23). The HOTH

This tool helps you find the perfect headlines for your blog posts so that you don’t need to hustle too much for it. It makes the headline-generating task very simple. You just have to enter a content idea. The tool will analyze and come up with celestial headlines for your content. Using them, you can rank higher up in search engines and catch the attention of your audience.

24). Type write

It is one of the best content writing tools that enhance your efficiency. You can format your text as you type without taking your hands off the keyboard. Such strategies can help you save time while writing. It also allows you to save versions of your content and restore it to a previous one at any time.

You can also sync your files with Dropbox to keep them safe. And you can also work together with other writers or editors.

25). StackEdit

It is an excellent tool for converting text into .html or copying it from WordPress, Google Docs, or Word without the format change. This tool offers many themes, layouts, and shortcut combinations to modify your content writing. It has a spell-checker that works in many languages,  you can also sync it with Dropbox and Google Drive. This tool also allows you to post articles on WordPress, Dropbox, Tumblr, and Blogger in a markdown format, .html, etc.

26). Spell Check

Spellcheck is really the best tool for writers. It allows you to check your spellings in over 78 languages. All you have to do is paste your content in the box and it will tell you all the spelling errors found in it. And that’s not all. The tool also offers a dictionary and thesaurus that you can use to upgrade both your vocabulary and content.

27). Grammarly

Grammarly is one of the best tools to write mistake-free. It helps you find grammatical mistakes and plagiarism in your content. All you need to do is type or paste the content in its box and click on the check bars. It will tell you all about grammar mistakes and any kind of plagiarism in your writing.

If you access its premium version it allows you to check your content for more additional writing issues. In its latest update, it can give you insights into your number of emails as well. This also makes it a great tool to add to your email marketing strategy.

28).Pro Writing Aid

It is another best tool for analyzing grammatical errors. Along with that it also checks your content for readability, word choices, and writing style issues. It also helps you compare your articles with others’ best content in your niche and improve it further.

29). Unicheck plagiarism Checker

As clear from the name this tool helps you detect the plagiarism in your content. You can type or paste your content in it and check for plagiarism. It checks plagiarism for your blog posts against a real-time database of over 4.75 billion web pages, journals, and other documents. It highlights lines and paragraphs that show high plagiarism issues and also provides you a list of matching sources.

Multimedia tools for content writing:-

30). Canva

Making your content more graceful provides you more traffic on your page. For that, you can use relevant pictures, posters, etc. But it’s quite difficult for those who do not have much knowledge about graphic design. But you need not be worried at all. Canva makes it simple for you. It allows you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts. It also offers a wide variety of templates.

31). Infographics Video editor

In case you need more visual context in your content, you can create animated infographics. This tool makes it easy for you to create brilliant animated infographics with the help of an Infographic Video Maker.

32). Venngage

Venngage is a free online graphic-design tool ideal for the non-designer. You can use a number of charts and graph templates that are easy to modify. For marketing material, it has templates for posters, flyers, brochures, social media headers and posts, and blog headers that you can change as per your need.

And for business content, it offers templates for marketing and sales reports, white papers, product roadmaps, presentations, and more.

33).  Easel.ly 

It offers various pre-made templates. You can add, remove, and edit each infographic element as per your need. After you make all the changes, you can download it as a .pdf. If you want to make changes in an already published infographic, you just need to head to your account and upgrade it.

34). Snappa

Snappa is the best tool for non-designers who publish content online.  It has a nice set of templates, and even its simplicity offers unlimited possibilities for creative minds. It helps you create graphics to fit social media, newsletters, and blog posts.you can also edit your photos with special effects.

35).Camtasia

If you want to post any kind of relevant videos on your blog it should be of high quality. Camtasia is a suitable tool for that. It allows recording only those parts of a screen you choose and after recording that Camtasia divides audio, video, and microphone into separate editable parts. you can also use special effects such as arrows, text boxes, and highlights.

Work Management tools for content writing-

36). Trello

Trello allows you to collaborate with your team in order to get more work done. It uses boards, cards, and to-do-lists for this work. you must have seen whiteboards in many offices, similarly, you can use on Trello by dragging the cards through whiteboards depending on the status of work- in progress or finished. After creating a particular project you can assign to a person and allocate a due date. You can also set reminders to make the person remind the due project.

37). Dropbox

It is excellent online file storage accessible from any device. It is frequently used for storing and sharing files. You can save, sync, and share your personal files such as photos, videos, and docs. Dropbox allows you to back up your files to the cloud, sync between computers, and share.

38). Wunderlist

Being a content writer, planning your blogging activities properly is crucial. Wunderlist is such a tool that helps you keep your work well maintained and also allows you to set reminders for due projects. Using it you can also transform your Emails in to-do-lists. It allows you to share lists with others and print too.

39). Basecamp

Basecamp is a communication tool that helps teams collaborate on the same page. You can do project management tasks with the use of to-do-lists, calendars, due dates, and file sharing. It helps your team keep track of priorities and actionable items.

The seminar was conducted by Rukaiya, a student of HiDM. She had given the seminar under the guidance of Er Manmohan Singla, Director- Hisar Institute of Digital Marketing. The seminar on content marketing explained the Statistics of Content marketing, how to write an attractive  and SEO based Content.

HiDM- Hisar Institute of Digital Marketing is a premier institute for learning Digital marketing courses in Hisar. The aim behind establishing HiDM was to inculcate digital skills among students and people of Hisar so that they don’t have to go metro cities for learning Digital marketing.